The campaign is taking place from January 12 to March 12, 2026
January 21st, 2026: American Express Middle East has announced the launch of its Shop Small campaign for the first time in the UAE, encouraging Card Members to shop at small merchants and support their local communities.
The Shop Small initiative highlights American Express Middle East’s ongoing commitment to supporting small businesses by incentivising Card Members to shop locally and help drive local economic impact.
From January 12 to March 12, 2026, American Express Card Members will receive AED 20 when they spend AED 50 or more at participating Shop Small businesses*.
“After Bahrain and Qatar, we are proud to launch the Shop Small campaign to the UAE for the first time this year, reinforcing our commitment to supporting local businesses and the communities they serve. By encouraging our Card Members to shop locally, we aim to help small businesses thrive while delivering meaningful value to our Card Members.” said Mazin Khoury, Chief Executive Officer, American Express Middle East.
American Express has long championed small businesses, launching Small Business Saturday 15 years ago and founding Shop Small, which has grown into a global movement spanning markets including the UK, Japan, Australia, Canada, Mexico, France, Spain, New Zealand, Bahrain, Qatar, and others.
About American Express Middle East
American Express began operations in the MENA region in 1959 and set up its first office in Bahrain in 1977. In 1992, AEME was established in Bahrain as a joint venture company owned by American Express and Mawarid Investment Limited. Today, American Express Middle East employs a very diverse workforce of more than 600 employees, covering its consumer card, corporate payments and merchant businesses across the Middle East and North Africa region.
American Express Middle East is a payments company, providing customers with access to products, insights and experiences that enrich lives and build business across the Middle East and North Africa.
