Proceeds to be donated to the Emirates Red Crescent’s national relief campaign – Tarahum for Gaza.
Dubai, UAE: Following an overwhelming response from the community, Majid Al Futtaim’s 18th Annual Stollen Charity Cake Sale held at Mall of the Emirates was a huge success, raising an impressive total of AED 100,000.
All proceeds from the sale will be donated to the Emirates Red Crescent’s national relief campaign – Tarahum for Gaza – providing essential supplies to the people of Gaza, Palestine, which is in the midst of a dire humanitarian crisis.
“A heartfelt thank you to everyone who participated in this year’s charity cake sale,” said Fuad Mansoor Sharaf, Managing Director of UAE Shopping Malls at Majid Al Futtaim Properties. “The generosity of the community will help to provide essential supplies and support for those in need in Gaza. We are proud to be a beacon in our community, bringing them together to help for the greater good of both the UAE and our region.”
Over the course of the event, the team used more than 4,700 eggs, 950 kilograms of flour, 550kg of raisins, 102kg of marzipan, 340kg of lemon zest, 340kg of zested orange, 550kg cranberries and 520kg sliced almonds to create the decadent stollen cakes. The traditional German fruit bread preparation of nuts, spices and dried or candied fruit, coated with powdered sugar, were sold at Dh100 for a whole loaf (60cm) and Dh50 for half, with every dirham going towards the relief efforts.
An annual tradition at the Mall of the Emirates in collaboration with Kempinski Hotel, the Stollen Charity Cake Sale demonstrates Majid Al Futtaim’s commitment to giving back to the community and supporting humanitarian efforts across the region.
“We are delighted to announce that this year’s Stollen Cake sale raised AED 100,000, in collaboration with Mall of the Emirates and Emirates Red Crescent. We have been raising money for the humanitarian organisation for 18 years and are always thrilled to collaborate with such a worthy cause. Each year this wholesome tradition brings the community together, and we are so grateful to everyone involved”.
“The Stollen Cake sale has established itself as a custom in our annual festive calendar, and our aim is to generate funds for Emirates Red Crescent, to support the numerous causes backed by the service. Each year our goal is to create more momentum for the event, whilst increasing awareness of the organisation, supporting the local community and going over and beyond our fund-raising targets.” Said by Slim Zaiane, General Manager of the Kempinski Hotel Mall of the Emirates.
About Majid Al Futtaim:
Founded in 1992, Majid Al Futtaim is a diversified lifestyle conglomerate spanning 16 countries across the Middle East, Africa and Asia. The company employs 46,000 people representing 114 nationalities and welcomes 600 million customers to its shopping malls, communities, retail and entertainment destinations each year.
With owned assets valued at US$18 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately-held corporates in the region. The company is committed to becoming Net Positive in water and carbon by 2040.
About Majid Al Futtaim Asset Management:
Majid Al Futtaim owns and operates 29 shopping malls in the UAE, Egypt, Bahrain, Lebanon and Oman. The portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five joint venture community malls with the Government of Sharjah. They also operate omnichannel services including online Shoppable Mall, Digital Concierge, an AI empowered Store of the Future and the region’s first Mall of the Metaverse. All of this is powered by the UAE’s fastest growing loyalty program SHARE which offers customers a more personalised and data driven experience in the malls along with privileges like VIP Lounge access and Smart parking.
Majid Al Futtaim develops hotels that are connected, or adjacent to, shopping malls offering value, convenience and experience to guests from overseas, the region and the surrounding business community. Majid Al Futtaim owns 11 hotels in the UAE and 2 in Bahrain, all operated by international hotel brands such as Sheraton, Novotel, Ibis, Aloft, Hilton Garden Inn, Kempinski Hotel, Pullman, Le Meridien and The Westin. In 2022, Majid Al Futtaim became the first and only conglomerate in the world to be awarded the prestigious LEED Platinum certification for its portfolio of hotels.
