Ras Al Khaimah, UAE – February 2026: ASICS brought its performance-led running experience to the RAK Half Marathon, welcoming an expected 12,000 participants across 2km, 5km, 10km and 21km distances.
ASICS was the Official Partner of the Ras Al Khaimah Half Marathon, reinforcing the brand’s commitment to supporting runners at every level and strengthening its presence within the regional running community.
On race day, ASICS hosted a vibrant race village activation designed to celebrate movement, community and personal achievement. Leading with the latest GEL-Nimbus™ 28, the brand offered runners an immersive on-ground experience including a photo wall and shoe customisation station – allowing participants to have their race time printed directly onto their shoes, creating a lasting memento of their run.
The activation reflected ASICS’ commitment to supporting runners at every level, combining innovation with meaningful moments that connected athletes to their performance journey.
The day featured elite competitors including Sarra Lajnef Taylor and Abdel Lali, alongside thousands of runners who took to the Ras Al Khaimah course.
Through its presence at the RAK Half Marathon, ASICS continued to champion the power of movement while delivering innovative products and engaging experiences that support runners before, during and after race day.
About Asics:
ASICS is a global performance brand grounded in the Japanese philosophy of Anima Sana In Corpore Sano – a Sound Mind in a Sound Body. Since its founding in 1949, this belief has shaped ASICS’ mission to help people live balanced, healthy lives through movement. In the Middle East, ASICS is committed to supporting individuals at every stage of their fitness journey, from first-time runners to seasoned athletes, with a focus on mental wellbeing as much as physical performance.
Proud of its Japanese heritage and driven by innovation, ASICS delivers high-performance footwear and apparel across running, tennis, padel, and lifestyle. The brand champions personal bests over records, empowering communities to move mindfully and with intention. Through purposeful design, community partnerships, and inclusive campaigns, ASICS continues to lead as a premium performance brand that values comfort, longevity, and holistic wellbeing.
