Convenient new concept set for robust expansion plan to enhance regional café culture
Dubai, United Arab Emirates – Bateel International has launched a game-changing culinary concept, Bateel Bakery, which is set to raise the bar of the region’s café culture and satisfy the growing demand for convenient, quality food and drink.
Bateel Bakery’s inaugural outlet opened recently in Waitrose Khalifa City Community Centre, Abu Dhabi, with the first Dubai outlet to launch this summer in DIFC’s Index Tower.
The new concept is backed by a rapid expansion plan in the region and internationally, across malls, commercial centres, airports and stand-alone street locations.
Bateel Bakery is the latest addition to Bateel’s global portfolio of retail boutiques and Café Bateel outlets and features the brand’s signature focus on quality and culinary craft, in a compact, convenient and quick-service format.
Every item on the menu – from single-origin coffees to organic breads, delicate pastries, healthy salads and satisfying sandwiches – is freshly prepared each day by the in-house team of artisan bakers, chefs and baristas.
Customers have the option to dine in the comfortable surroundings of Bateel Bakery’s casual, contemporary and elegantly designed interiors, or order and takeaway directly from the counter. For optimum quality, no items are pre-packed; breakfasts, salads and sandwiches are made to order while a seamless glass countertop displays a wide selection of freshly-baked savoury and sweet pastries, croissants, desserts and whole loaves to grab and go.
Bateel Bakery’s coffee selection has been meticulously sourced from around the world, with house blend and single-origin varieties prepared in Bateel’s signature styles and new craft brewing methods such as V60. Caffeine-free options include Date Seed Coffee, made with the roasted seeds of organic dates from Bateel’s own farms in Saudi Arabia.
Consistency is ensured through Bateel’s extensive operational experience, using best-in-class processes, and the implementation of innovation production technologies, including centrally programmed bake-off convection ovens.
Dr. Ata Atmar, CEO of Bateel International, commented: “Bateel Bakery is a truly unique concept which leverages Bateel’s extensive culinary resource and uncompromising commitment to quality with an unprecedented level of convenience. This natural step forward is driven by consumer needs and backed by Bateel’s proven success in creating and operating new gourmet experiences. We are certain that our existing customers will be delighted with the latest addition to Bateel’s portfolio, and we are excited to share our passion for fine food with a whole new audience.”