Dubai, UAE, October 2026: Piece of You and Medcare have joined forces this October to bring women’s health to the forefront. Throughout the month, every Piece of You order will come with a complimentary breast screening at Medcare, offered by Piece of You to its customers, turning a meaningful purchase into a moment of care.
Piece of You and Medcare are working together on a shared message: that looking after your health matters. Under the collaboration, Piece of You is offering its customers a complimentary screening at select Medcare hospitals, making a proactive step towards women’s health simple and accessible.
For Medcare, the partnership offers a new way to start a conversation about women’s health with customers who may not otherwise be thinking about it.
“Breast Cancer Awareness Month is deeply personal for so many of us. It is a reminder to look after ourselves, to check in on the women we love, and to never underestimate the power of early detection. Through our partnership with Piece of You, we hope to create a meaningful symbol of strength, care and solidarity, while encouraging more open conversations around women’s health,” said Alisha Moopen, CEO and Managing Director, Aster DM Healthcare.
For Piece of You, the partnership adds a new dimension to a purchase that is already personal, extending the brand’s belief in jewellery with a soul, and jewellery with a purpose.
“At Piece of You, we have always believed that jewellery is more than something you wear. It carries love, memories and meaning. As women, we spend so much of our lives celebrating and caring for the people we love, often forgetting to put ourselves first. This October, we wanted every purchase to carry a purpose beyond jewellery. Through our partnership with Medcare, we hope to give women something truly invaluable: a reminder to prioritise their own health. Because you are just as precious as the people you hold close to your heart,” said Amreen Iqbal, Founder & Creative Director, Piece of You.
The complimentary screening, offered by Piece of You, can be availed at Medcare Women and Children Hospital, Medcare Hospitals Sharjah (King Faisal and Sheikh Saqr Streets), and Medcare Royal Special Hospital. Piece of You and Medcare invite women to see every order as more than a purchase. It is a chance to invest in something lasting, and to remember that the most important thing a woman can invest in is herself.
About Piece of You:
Piece of You is a division of Pure Gold Group, which established its footprint in the jewelry industry with Pure Gold Jewellers in the United Arab Emirates 30 years ago. Over nearly three decades, Pure Gold Jewellers has evolved significantly, boasting over 125 stores across the Middle East and Asia, along with two factories in India and one in China. The company employs more than 2,000 skilled craftsmen and professionals who are committed to meeting the needs of its expanding clientele. As part of the Pure Gold Group, Piece of You provides customers with precisely what they seek, backed by the quality and reliability associated with Pure Gold Jewellers.
About Medcare:
Medcare is the premium private healthcare provider under the parent group, Aster DM Healthcare. Operating leading state-of-the-art hospitals, including Medcare Multi-speciality Hospitals in Dubai and Sharjah, Medcare Women & Children Hospital, Medcare Orthopaedics and Spine Hospital, Medcare Royal Speciality Hospital and 26 medical centres in the UAE, Medcare has established a strong presence in the UAE.
Medcare is dedicated to offering premium integrated health services in accordance with the highest quality. From talent to technology to facilities and treatment, Medcare maintains the highest possible standards in healthcare delivery. All Medcare hospitals and medical centres are accredited by the Joint Commission International (JCI), which is considered the gold standard in global healthcare. Apart from this, Medcare facilities have won several certifications.
What sets Medcare apart is its exceptional multicultural, multilingual team of doctors who have received extensive training from some of the top-notch medical institutes around the world. Using a multidisciplinary approach, the Medcare team provides optimal, evidence-based treatments to patients, with the support of trained nurses, dietitians, rehabilitation therapists and technologists. Living by its simple promise “We’ll Treat You Well”, Medcare’s team is fully committed to providing high-quality, personalised medical care to every patient.
