Connecting Egypt’s Community and making Every Call Count
Virgin Mobile’s new Flexi Bundle is making life easier for Egyptians in Saudi Arabia, offering convenient minutes to Egypt and flexible data at competitive rates—ideal for staying in touch with family and friends. With promoters stationed at popular Egyptian cafes and restaurants, the campaign connects directly at the heart of community life, enabling instant, personalized explanations and activation of bundles. Egyptian influencers share honest, relatable stories about Virgin Flex, boosting campaign credibility and engagement.
Through partnerships with Egyptian schools and the Embassy, Virgin Mobile supports cultural events and builds lasting connections, while branded vans, giveaways, and cinema ads gear up to energize local buzz—and underline Virgin’s commitment to community empowerment.
Flexible Solutions for All Expats—The Regional Vision
Virgin Flex covers 17 countries, balancing tailored local engagement for Egyptians with a broader strategy for India, Bangladesh, Pakistan, the Philippines, Sudan, Yemen, Jordan, Lebanon, and beyond. More than 45% of Saudi Arabia’s population consists of expatriates, all seeking freedom, convenience, and affordable international and local calls.
Digital Innovation—No Banking? No Problem.
In partnership with TIMWETECH, Beyond ONE now gives over 3.5 million customers in Saudi Arabia and Oman instant access to premium streaming, gaming, and infotainment—all paid directly from their mobile balance. This eliminates payment barriers for prepaid users and drives financial inclusion where credit card access is under 30%. Enhanced security features like AI-powered fraud protection and opt-in confirmations ensure subscribers are always protected.
Sustainable Growth—Workspaces for the Future:
Beyond ONE’s new Riyadh office, designed to reflect Vision 2030 goals, sets the standard in local empowerment and sustainability—with energy-efficient, adaptive spaces, regionally sourced materials, and community-focused work environments. The Dubai headquarters leads with a similar philosophy: people-centric, green, and agile.
Purpose-Led Partnerships and Trusted Brand Experience:
Through strategic regional partnerships and a unified digital ecosystem, Beyond ONE lets users subscribe to what they need, pay only for what they use, and enjoy seamless connectivity everywhere. Virgin Mobile and FRiENDi Mobile continue to push boundaries with innovative, customer-first experiences, premium content, and direct, authentic outreach—creating deeper community bonds and improving lives.
About Beyond ONE™:
Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in emerging markets around the world. We put people at the centre of everything we think and do, to create hyper-customised digital experiences that improve their lives and create a more inclusive, colourful and connected world for everyone. A subsidiary of private global investment company Priora Management Holding Dubai, Beyond ONE is headquartered in Dubai, and through its investments, operates in a number of countries around the world.
About Virgin Mobile Middle East and Africa:
Virgin Mobile Middle East & Africa is part of the Virgin family group of companies. Virgin Mobile Middle East & Africa is responsible for all Virgin Mobile operations in the Middle East and Africa region and is headquartered in Dubai, UAE. It has been in the region since 2009 and operates the two consumer brands of Virgin Mobile and Friendi Mobile. Partnering with telecoms operators, the Virgin Mobile Middle East & Africa team provides customers with innovative products and packages designed to make their mobile experience better. Virgin Mobile Middle East & Africa believes in having great people, and the management team is made up of senior-level team members from a variety of successful regional and global mobile operators, as well as from MVNOs.
About Friendi:
Friendi Mobile is a leading mobile services brand, offering a prepaid mobile experience that combines exciting offers and services with competitive prices. Launched in April 2009, Friendi mobile offers competitive data and calling rates, with outstanding customer service in six languages coupled with service availability in multiple countries in the GCC. The company was acquired in February 2023 by Beyond ONE, along with Virgin Mobile Middle East and Africa, as part of its plan to radically reshapeconsumers’ interaction with technology in growth markets around the world.
