Dubai, UAE – In a pioneering move that redefines entertainment technology standards, Blocklive, Dubai-based onchain entertainment infrastructure provider, has partnered with the MICRO MUTEK.AE to introduce the first fully onchain music festival in the UAE promising to revolutionize the ticketing industry and enhance the experience for event-goers and organizers across the region. The festival is going to take place at Alserkal Avenue on May 4-5.
Blockchain technology enables the creation of provably unique, fraud-resistant, collectible tickets that can be issued and traded with immediate settlement on any open marketplace. This application of crypto technology has been seen as ideal for consumers.
However, until now, technical, user experience, and market entry barriers have delayed its large-scale implementation. High costs, slow transaction speeds, and complex usability have limited blockchain’s accessibility to the general public, while structural industry challenges have impeded ticketing innovation for years.
The UAE, known for its forward-thinking and rapid adoption of new technologies, presents an ideal environment for overcoming these obstacles. With no established ticketing and broker monopoly, the country is poised for the introduction of innovative solutions.
Blocklive is the first blockchain company licensed by Dubai Department of Economy and Tourism (DET) set to implement a blockchain-based ticketing system for Micro MUTEK.AE festival. Each ticket is a unique digital collectible on the Base Layer 2 blockchain — a network known for its speed, affordability, and performance. Additionally, every ticket features unique artwork by Amr B. Ash and will be auctioned to an environmental charity to offset the festival’s carbon footprint.
This revolutionary ticketing approach transforms the user experience by ensuring ticket authenticity, enhancing security, and facilitating a seamless transaction process. For organizers, it offers new possibilities for creative event planning and management, leading to a more engaged and satisfied audience.
“Digital ownership will soon eclipse physical ownership. The ecosystems that make this new paradigm accessible to the general public the fastest will shape the future of entertainment and commerce. We’re thrilled to collaborate with Micro MUTEK.AE to bring this vision to life, bridging the gap between blockchain technology and physical experiences.”, — Paul Warren, Co-founder and CEO of Blocklive.
“The integration of blockchain technology into our festival not only sets a new benchmark for event management and attendee experience but also aligns perfectly with our commitment to innovation and the exploration of new frontiers in the arts. This partnership underscores our dedication to pushing the boundaries in the merging worlds of arts, music, technology, and digital creativity,” — Mehdi Ansari, General and Artistic Director of MICRO MUTEK.AE
As the UAE continues to embrace crypto technology and attract a new generation of creators and builders, the successful integration of blockchain into the entertainment sector with the Micro MUTEK.AE festival marks a significant milestone. This initiative not only positions the UAE as a leader in the adoption of cutting-edge technologies but also as the local hub for a global community of crypto enthusiasts and innovators.
About Blocklive:
Blocklive is a leading onchain entertainment infrastructure provider based in In5 Tech Dubai. With Blocklive, event producers can control their ticket sales and create consumer journeys onchain with Stamps, Points, and Exclusive Drops.
About MUTEK:
MUTEK is a not-for-profit organization based in Montreal dedicated to the development and dissemination of digital creativity in sound, music, and audio-visual art. With a solid international network that spans the Americas, Europe, and Asia, MUTEK promotes a new vision that fosters digital creativity and the exchange of ideas with creatives from all over the world.
