Dubai, UAE,January 2026: Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in the UAE, has debuted KASA, a new European premium homeware brand offering sustainable, high-quality, and affordable solutions for modern living. KASA’s premium product ranges are now available both in select stores and online, offering a seamless omnichannel shopping experience.
Partnering with SONAE MC, Carrefour expands its homeware range with design-led essentials. The collection includes linens, tableware, cookware, small appliances, home décor, and kitchen items – all designed to deliver lasting value. Well established in Europe, KASA is known for its durable craftsmanship, and practical design, with cast iron cookware among its key premium ranges.
This launch supports Carrefour’s evolution as a one-stop destination for everyday living, reinforcing its commitment to providing sustainable, quality products at accessible price points.
KASA’s European range utilises more responsible materials, and packaging, designed for durability, thoughtful design and accessible pricing.
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim Retail:
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating shopping malls, communities, retail and leisure outlets, across the Middle East, Africa and Asia. The Group employs 43,000 people, with owned assets valued at US$19 billion, and has the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim Retail holds the exclusive rights to operate Carrefour across 10 markets in the Middle East, Africa, and Asia, with a network of over 390 stores. It is also the owner and operator of HyperMax, a new grocery retail brand with over 44 locations in Jordan, Oman, Bahrain and Kuwait. Additionally, the Group operates Supeco, its latest grocery retail concept—a low-cost hybrid model that combines a traditional supermarket with a wholesale warehouse—across 15 locations in Egypt, and Myli, the Group’s health and beauty brand, operating in 12 stores across Asia and North Africa.
To meet the growing needs of its diverse customer base and communities, Majid Al Futtaim Retail offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Majid Al Futtaim Retail provides access to an unrivalled choice of quality products, at unbeatable value for over 700,000 customers it serves daily.
Aligning with the Group’s commitment to support local economies, local producers and suppliers, Majid Al Futtaim Retail resources over 80 percent of its products from the region.
