- Don’t wait. The right time is now. Limited stock. Limited time offer.
- Limited-time extension unlocks gold rewards and long-term ownership benefits for UAE drivers
- Final opportunity to access bundled value offering amid constrained vehicle availability
Dubai, UAE –April 2026: Chery UAE – represented in the country by AWR Automotive, a division by AWR Group – has announced the extension of its customer value campaign until the end of April, following strong market demand and continued customer interest across its model range.
The extension underscores the brand’s commitment to supporting UAE consumers with accessible, value-driven mobility solutions at a time when confidence, reliability, and long-term ownership benefits are increasingly prioritised.
The campaign brings together a comprehensive set of incentives designed to enhance both the purchase and ownership experience. Customers will have the chance to win a total of AED 500,000 worth of gold to be won, alongside an instant gold voucher of up to AED 5,000 with every vehicle purchase. Additional ownership advantages include up to three years of 0% interest financing, up to five years of service, and six years of roadside assistance.
While the campaign has been extended, availability remains limited across selected models, positioning this final phase as a time-sensitive opportunity for customers considering a purchase.
Chery vehicles continue to gain traction in the UAE for their balanced proposition, combining efficient performance, advanced in-vehicle technologies, and modern design tailored to a wide range of drivers, from first-time owners to families and executives. This positioning aligns with evolving consumer expectations for vehicles that deliver both practicality and refinement.
The extension builds on the success of the initial campaign, which introduced gold-linked rewards and ownership benefits as part of a broader effort to deliver meaningful, tangible value to customers.
“Extending this campaign reflects the strong engagement we’ve seen from customers across the UAE,” said Zaher Sabbagh, Director of Chery UAE. “It also reinforces our long-term commitment to the market, ensuring that customers continue to have access to vehicles that combine innovation, efficiency, and design, supported by benefits that provide real confidence throughout ownership.”
Chery UAE continues to strengthen its presence in the Emirates, guided by a customer-first approach and a focus on delivering solutions that respond to the needs of a dynamic and forward-looking market.
With the campaign now entering its final weeks, customers are encouraged to explore available options while stocks last, ahead of the end-of-April deadline.
About Chery:
Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery stands as the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through implementing product, localization, and talent strategies, the brand now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years. Chery also became the best Chinese global brand builder in cars and ranked 14th on the global list, according to the 2023 Chinese Global Brand Builders Top 50.
In 2023, Chery UAE made its debut in the Emirati market through its official sole distributor, AW Rostamani Group (AWR), a leading business conglomerate with over 70 years of excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise.
