The October initiative with P&G and Transmed encourages eligible women to prioritise breast screening
Dubai, UAE – October 2026: Choithrams is offering free mammogram vouchers to shoppers this October in partnership with P&G and Transmed, bringing a reminder to prioritise breast health into the weekly grocery shop.
Until 31 October, customers who purchase any P&G product at Choithrams can present their receipt at the cashier to receive a voucher for a complimentary mammogram at Zulekha Hospitals. Online shoppers who purchase P&G products can also participate, with a physical voucher delivered with their grocery order. Vouchers can be redeemed until the end of November 2026.
The annual Breast Cancer Awareness Month initiative aims to encourage eligible women to take the next step and book a screening.
Brian Ballinger, Head of Commercial at Choithrams, said: “The weekly shop is a familiar part of life, but health checks can be easier to postpone. At Choithrams, we believe that supporting the communities we serve goes beyond providing their everyday essentials. Through this initiative with P&G and Transmed, we hope to give our customers a timely reminder and a practical reason to book a screening, while making an important health service more accessible to women across the UAE.”
Allan Shaheen, Senior Manager at Transmed, said: “Breast cancer awareness is ultimately about encouraging women to take a moment for themselves and take action for their health. At Transmed, we believe that our role goes beyond bringing brands to consumers, it is also about using our reach and partnerships to make a positive difference in people’s lives. Together with P&G and Choithrams, we hope to make awareness and early screening part of the everyday conversation and encourage every woman to take that important first step towards her health.”
The campaign builds on a longstanding collaboration between Choithrams and Transmed during Breast Cancer Awareness Month, connecting shoppers with breast cancer screening opportunities.
About Choithrams:
Founded in 1974, Choithrams is a UAE-based retail and distribution company with over 50 years of operations in the GCC. Delivering value, quality, and safety across its network, they operate in full compliance with regulatory standards and IMS policies.
Choithrams is trusted by millions, putting customers at the centre of what they do. Sustainability and social responsibility are embedded in its operating model through a seven-pillar Sustainable Living Plan. Choithrams is committed to supporting local and international humanitarian initiatives through partnerships with the United Nations World Food Programme and Médecins Sans Frontières, and collaborations with Mohammed bin Rashid Global Initiatives entities, including Dubai Cares, the UAE Food Bank, and Al Jalila Foundation, to deliver long-term community impact.
