Binghatti Properties, one of Dubai’s largest real estate development companies, and Mercedes-Benz, luxury automotive company, announce the reveal of a groundbreaking project – Mercedes-Benz Places | Binghatti. Brought together by a shared passion for iconic design and innovation, this partnership merges the world of real estate and automotive excellence to set new standards in luxury design and living. The new real-estate icon will be built in the heart of Dubai’s Downtown, surrounded by some of Dubai’s most eminent landmarks, including the Dubai Mall, and with unobstructed views of the Burj Khalifa. Rising to a towering height of 341 metres and 65 storeys, Mercedes-Benz Places in Dubai stands as an architectural masterpiece that redefines the skyline of Downtown. Muhammad BinGhatti, CEO of Binghatti, shared: “We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world. Mercedes-Benz Places in Dubai is not merely a real-estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living.”  Binghatti and Mercedes-Benz have been defining the details on this project for over a year. During this time, the main focus has been on creating a customer-centred approach that places the needs of future residents at the forefront of the experience. The Mercedes-Benz design philosophy revolving around Sensual Purity is a driving force behind the project’s architecture, creating timeless and beautiful spaces in an oasis of serenity and purity. By combining smart home technologies with intelligent mobility solutions, Mercedes-Benz Places Dubai aims to redefine comfort and convenience in a modern living space. Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales shared: “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. With their many years of experience in real-estate development, Binghatti is the ideal partner for us. Our aim with our first branded, real estate residential tower is to create new, desirable grounds that inherit our brand’s DNA and give our customers a place to arrive, unwind and come home to.” As Binghatti and Mercedes-Benz partner on the automotive brand’s first real-estate branded project, Mercedes-Benz Places in Dubai emerges as a symbol of excellence, innovation, and a timeless presence of luxury living. The collaboration will commence with a launch event in Dubai on January 24, 2024, where further details about the project will be announced. ABOUT BINGHATTI: Binghatti is one of the largest property developers and holding companies in the United Arab Emirates founded in 2008 by renowned Emirati entrepreneur Dr. Hussain BinGhatti along with his sons. Muhammad BinGhatti, CEO, Binghatti, had a vision to lead the renaissance of property in the region, amalgamating art into properties. Binghatti hyper-properties are designed specifically for those with genuine appreciation of fine architecture, giving their residents the experience of how modern and thoughtful design, combined with cutting-edge technology can make a property more than just a place you live in. Binghatti’s trichromatic hue palette orange, white and black reflects its organisational ethos. The orange symbolises the tireless rise of the sun brightening up a clear white sky after a dark night. The aggressively contoured external envelopes of its towers and our hue selection are climatically respectful to the region’s geographical condition, maximising efficiency of solar glare reduction rates. An award-winning real-estate developer including, Forbes Middle East, Arabian Property Awards, International Property Awards, MENA Green Building Awards, Design Awards Middle East and Infrastructure and Real Estate Excellence Awards. ABOUT MERCEDES-BENZ: Mercedes-Benz AG is part of the Mercedes-Benz Group AG with a total of around 170,000 employees worldwide and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with Mercedes-AMG, Mercedes-Maybach, and G-Class with their allelectric models as well as products of the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes-Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In 2022 it sold around two million passenger cars and 415,300 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain. |
