Frontline staff across 15 Abu Dhabi hotels completed the ‘Al Midhyaf Code of Conduct for Service Excellence’ training, to integrate Emirati culture into every aspect of service
Abu Dhabi, UAE – October 2025: The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) hosted its second Al Midhyaf training programme completion ceremony, honouring 15 leading hotels and their dedicated frontline staff for their commitment to elevating guest experiences across the emirate. The event forms part of DCT Abu Dhabi’s ongoing initiative to embed authentic Emirati hospitality across every visitor touchpoint.
The Al Midhyaf programme, meaning ‘the host’ in Arabic, is a government-endorsed initiative designed to unify and elevate guest service standards across Abu Dhabi. It equips participants with essential principles including professionalism, proactive engagement, cultural sensitivity, clear communication, and effective problem-solving, all aimed at delivering exceptional, consistent, and authentic guest experiences that truly reflect Emirati values.
The training focused on fostering a Genuine, Enriching, and Memorable (GEM) experience for every guest. Participants learned how to effectively share their knowledge of Abu Dhabi’s rich culture and attractions, ensure openness and respect for all backgrounds, and demonstrate integrity in every interaction. These skills ensure that every guest encounter, from arrival to departure, is welcoming, respectful, and truly unforgettable.
During the ceremony, general managers from 15 prominent hotels were recognised for their teams’ successful completion of the ‘Al Midhyaf Code of Conduct for Service Excellence’ training. These included Al Raha Beach Hotel; Bab Al Qasr Hotel Abu Dhabi; Beach Rotana Abu Dhabi; Conrad Abu Dhabi at Etihad Towers; Dusit Thani Abu Dhabi; Grand Hyatt Abu Dhabi Emirates Pearl; Grand Millennium Al Wahda Abu Dhabi; InterContinental Abu Dhabi; Khalidiya Palace Rayhaan Abu Dhabi by Rotana; Le Méridien Abu Dhabi; Radisson Blu Hotel & Resort Abu Dhabi; Rixos Premium Saadiyat Island; Shangri-La Hotel Qaryat Al Beri, Abu Dhabi; Traders Hotel Qaryat Al Beri, Abu Dhabi; and The WB by Hilton, Curio Collection.
Further commendation was extended to the six top-performing hotels, plus one outstanding frontline employee from each.
As the Al Midhyaf programme further develops, it will be delivered through DCT Abu Dhabi’s innovative Visitor Experience (VX) Academy, which leverages AI-driven e-learning modules to ensure comprehensive and accessible training.
This ceremony is the second in a series of planned recognition events, following the successful graduation of taxi drivers from the Integrated Transport Centre (ITC) in July 2025.
The continued success of the Al Midhyaf training programme across key sectors reaffirms Abu Dhabi’s commitment to fostering a culture of service excellence, ensuring every visitor enjoys an authentic and unforgettable experience rooted in the core values that define Emirati hospitality.
About the Department of Culture and Tourism – Abu Dhabi:
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture, creative and tourism industries.
DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.
