Dubai, United Arab Emirates, February 2026: du pay, the advanced digital financial services arm of du, has announced the launch of its short-term cash loan service, Flexi Cash Loan, a new digital service that allows customers to access fast and flexible cash directly through the du pay digital wallet, in partnership with Deem Finance LLC, a leading digital financial services company licensed by the Central Bank of the UAE, and Airvantage. The global platform specialized in the field of FinTech
The new service combines du pay’s digital wallet ecosystem with its exceptional ability to interact with customers, and Deem Finance’s expertise in providing credit services, by relying on Airvantage’s advanced credit decision-making technologies, to provide an integrated and seamless digital financing experience, reducing waiting time, speeding up procedures, and giving users greater flexibility in managing their short-term cash needs.
Fahad Al Hassawi, Chairman of du Pay, said: “There is a real financing gap in the market, with a wide segment of society facing challenges in accessing banking services and limited access to short-term financing solutions as they contribute significantly to the UAE’s economic prosperity. This product has been designed based on the trust we have built with du Pay digital wallet users, and in collaboration with our partners, to provide fast, transparent and fair financing solutions that meet their actual needs.”
The new product is specifically designed to support a wide range of UAE-based workers who may struggle to obtain short-term credit due to limited traditional credit history. Thanks to the direct relationship between du pay and its users, and based on usage patterns and transactions, loan decisions can be made based on real-time and well-thought-out data that reflects the real financial behaviour of users within the digital wallet in collaboration with Airvantage.
Flexi Cash Loan is characterized by clear and advertised pricing through a fixed one-time fee, giving customers full visibility into the payment terms from the outset. Customers can use credit to meet multiple daily needs, such as emergency expenses, money transfers, or travel expenses, with flexible monthly payment options that suit income, all within an integrated digital experience.
Fahad Al Hassawi, Chairman of du Pay, added: “Financial inclusion is not just about providing access to credit, but also about providing it in a responsible way that empowers individuals financially without burdening them with additional burdens, as we provide fast and transparent loans, without hidden surprises, to help our customers manage their finances with confidence and independence.”
Christopher Taylor, Chief Executive Officer of Deem Finance, said : “The partnership with du Pay reflects Deem Finance’s commitment to collaborating with major fintech companies and leveraging available data to deliver faster and more efficient credit solutions to those who need it, while fully adhering to the principles of responsible finance and regulatory compliance. Through our collaboration with du pay and Airvantage, we can streamline access to short-term credit without compromising transparency or customer trust.”
Michael Roffey, Co-Founder of Airvantage, said : “We are delighted to partner with du Pay and Deem Finance to deliver an integrated digital finance ecosystem in the UAE market that will expand access to responsible finance with transparency and confidence. True financial inclusion is based on fair, accurate, scalable and sustainable systems, and this partnership reflects a shared commitment to providing banking services that support customers and protect the entire credit ecosystem.”
This collaboration combines du pay’s remarkable digital penetration with strong customer relationships, as well as Deem’s regulatory and financing expertise, and Airvantage’s advanced operational technologies, to deliver a reliable digital finance experience that meets real financial needs, while adhering to the highest standards of governance and customer protection.
The launch of the service comes at a time when the UAE’s financial services sector is increasingly interested in promoting universal lending solutions, especially for previously underbanked segments of society. Through this initiative, du Pay is demonstrating how digital payment platforms can go beyond their traditional role to become an integrated financial services provider that can support financial stability and economic empowerment for all segments of society.
The partnership with Deem Finance provides access to regulated cash finance, while Airvantage provides advanced technologies and efficient credit systems, enabling du Pay to deliver a seamless and user-friendly experience that is trusted by customers. This collaboration represents a new model for fintech partnerships in the region, combining strong digital penetration with credit capabilities and cutting-edge technology.
The move is in line with the UAE government’s drive to promote financial inclusion on a broader scale, as well as support a diverse workforce that contributes to the country’s economic prosperity. By providing transparent and flexible credit options to expatriate communities, du Pay contributes to the economic empowerment and financial stability of workers who are a key pillar of many key industries across the UAE.
About du:
Leading an evolving digital future, du is a leading telecommunications and digital services company, offering a wide range of innovative solutions in the fields of mobile, fixed, broadband, innovative ICT solutions and digital financial services, which aim to streamline telecommunications services and provide cutting-edge technologies across the UAE. Through its digital-first strategy, powered by a fibre and 5G technology, du empowers government entities, institutions and individuals to advance technology by collaborating with a dynamic network of partners to promote operational excellence across all business sectors and the prosperity of society, and contribute to building an advanced and more connected digital future in the region, underpinning the UAE’s digital transformation.
About du Pay:
du Pay, the digital financial services arm of du Telecommunications Company (EITC), is driving the transformation of the digital financial services sector, as part of du’s commitment to shaping the UAE’s economic, social and digital transformation. du Pay offers a wide range of financial services, including easy and convenient online payments, both within and outside the UAE, as well as utility bill payments, mobile recharges, and international money transfers at a competitive cost. du Pay is licensed by the Central Bank of the UAE, leveraging du’s robust infrastructure and innovation capabilities. Founded on the principles of inclusivity and security, du Pay provides integrated financial services to customers in the UAE.
About Deem Finance LLC:
Deem Finance is a leading financial services company specializing in digital solutions, established in 2008, and is subject to the regulatory and regulatory regulations of the Central Bank of the UAE. In September 2021, it was acquired by Gargash Group, one of the UAE’s leading trade groups. Deem Finance is committed to innovating in providing responsible financing solutions to individuals and SMEs, accelerating the pace of economic progress, prosperity and growth, by transparently integrating financial services into everyday life through advanced technology that puts people first.
About Airvantage:
FinTech is a global FinTech platform dedicated to promoting financial inclusion by providing smart digital financial services designed in accordance with the principles of responsible lending. The company specializes in digital lending solutions and advanced financial infrastructure for mobile network operators, retailers, digital wallets, banks, and other financial institutions. Airvantage operates on four continents around the world, providing fully integrated and managed lending solutions, including real-time credit rating, loan lifecycle management, regulatory integrations, and systems alignment. With its expertise in emerging markets and unbanked segments, the company relies on alternative data and behavioral analytics to enable fair credit decisions based on data. Through partnerships with licensed financial institutions and digital platforms, Airvantage deploys scalable and regulatorically compliant solutions that expand access to short-term credit, while maintaining high levels of risk management and operational efficiency.
