Dubai, UAE: The Eid in Dubai – Shop, Scan & Win campaign wrapped up on a celebratory note, rewarding 25 lucky shoppers with a total of AED 200,000 in cash prizes during this year’s Eid Al Adha festivities.
Held from 18 to 31 May 2026, the campaign brought together residents and visitors across Dubai, offering them the chance to enjoy rewarding shopping experiences while embracing the festive spirit of Eid Al Adha. Shoppers who visited participating retail and community destinations had the opportunity to explore a wide range of fashion, gifting, dining and family entertainment options, all while entering raffle draws for exciting cash rewards.
The campaign generated strong participation throughout the city, reflecting the enthusiasm surrounding Dubai’s vibrant Eid celebrations. As part of the promotion, raffle draws were conducted on 27, 28 and 29 May, as well as 1 June 2026, resulting in 25 winners sharing the AED 200,000 prize pool.
Among the winners, five received AED 15,000 each, another five took home AED 10,000 each, while 15 shoppers won AED 5,000 each, adding extra excitement to the festive shopping season.
The promotion was hosted across 14 retail and community destinations in Dubai, including Al Ghurair Centre, Silicon Central, Bay Avenue, Arabian Center, Dubai Festival Plaza, Al Khail Gate Community Centre, Shorooq Community Centre, Serena Marketplace, Villanova, Mudon Community Centre, Souk Al Seef, and New West Zone Malls located in Al Khail Gate and Al Mizhar.
These destinations served as convenient hubs for residents and visitors to participate in the campaign while enjoying the city’s Eid celebrations and retail offerings.
Commenting on the campaign’s success, Baiju Kurieash, CEO of BUZ Management & Marketing Consulting LLC, said the response from shoppers exceeded expectations and demonstrated strong engagement across participating malls and community destinations.
“Through our RaffleTech digital platform, we were able to provide a seamless, transparent and engaging experience for customers while creating additional excitement around the Eid shopping season. We sincerely thank our partner malls, retailers and every shopper who played a part in making this campaign a success,” he said.
The campaign also showcased the growing role of technology in enhancing customer engagement within the retail sector. Powered by RaffleTech’s digital raffle platform, shoppers were able to participate quickly and conveniently, while benefiting from a transparent and efficient winner selection process.
As part of the wider Eid in Dubai celebrations, the initiative contributed to the city’s dynamic retail calendar by encouraging residents and visitors to discover participating destinations and enjoy rewarding shopping experiences during one of the most significant festive periods of the year.
The campaign was organised by BUZ Management, a partner of the Dubai Festivals and Retail Establishment (DFRE), as part of the official Eid in Dubai programme. The digital raffle platform was powered by Raffle-Tech LLC.
About BUZ Management and Marketing Consulting LLC , Shop & Win rewards.
Shop & Win Rewards, powered by RaffleTech, is a flagship promotion organised by BUZ Management & Marketing Consulting LLC in partnership with participating malls across Dubai. Leveraging the cutting-edge digital capabilities of RaffleTech, a leader in customer engagement and retention technology, the platform delivers a seamless “shop and win” experience that enhances shopper loyalty and participation. Through innovative campaigns and citywide retail activations, BUZ continues to elevate Dubai’s shopping landscape while creating rewarding experiences for residents and visitors alike.
