Proposition unlocks priority services, premier business benefits and bespoke lifestyle privileges
• Emirates NBD consolidates its position as the primary bank offering a dedicated premium proposition for top Business Banking clients, supporting growth of businesses in the UAE
Dubai, UAE, October 2026: Emirates NBD, a leading banking group in the Middle East, North Africa, Türkiye and South Asia (MENATSA) region, has announced the launch of its premier VIP Privilege Program for Business Banking clients, offering eligible customers access based on their relationship with the bank.
Previously introduced as an invitation-only offering to select existing customers, the expanded program widens access to all existing Business Banking customers and new customers within select packages. Eligible customers will benefit from priority services, preferential pricing, exclusive lifestyle perks and business-focused privileges.
To qualify for the VIP Privilege Program, Business Banking customers need to accumulate 100,000 points during the review year. Qualifying points are generated through primary banking operations in their company accounts, based on deposits, loan and wealth balances, alongside transaction volumes across Foreign Exchange (FX) and Trade Finance products. Businesses in the Emirati package receive a 25% bonus on all qualifying points.
Hamad Mohamed Zayed, Group Head of Business Banking at Emirates NBD, said: “As a regional leader in banking innovation, Emirates NBD is dedicated to empowering the UAE’s business community by delivering financial solutions that directly support business growth. With our innovative VIP Privilege Program, we are making a priority banking experience vastly more accessible to our Business Banking clients, based on their active engagement with the bank. This initiative recognises the vital role of businesses in economic growth and provides them with preferential pricing and curated privileges that add tangible value to both their daily business operations and personal lifestyle.”
At the heart of the VIP Privilege Program is a suite of tailored services anchored by the exclusive Visa Infinite Business Debit Card, a first-of-its-kind in the MENA region offering exceptional business and lifestyle benefits.
Under the program, clients receive premium privileges across channels. This includes immediate, direct-to-agent access at the contact centre with no waiting time, priority handling for all service requests across Business Banking Centres and seamless, real-time services via the digital businessONLINE platform. Clients are further supported by a dedicated Relationship Manager and specialised teams, alongside receiving preferential pricing on banking fees and charges.
Beyond priority operations, the VIP Privilege Program enhances business efficiency through extensive savings on commercial tools and travel logistics. Customers enjoy discounted airport meet-and-assist services across more than 450 global destinations, alongside premium car rental benefits. Clients can also access preferred rates across essential business platforms spanning marketing tools, HR and finance software, productivity platforms, co-working space rentals and premium business publications.
Members gain bespoke concierge support for fine dining, hotel and travel bookings, alongside complimentary access for themselves and a guest to over 1,000 airport lounges globally, airport dining discounts and preferential rates across select UAE golf courses. Additional conveniences include complimentary valet parking at major UAE landmarks, supported by robust insurance coverages.
About Emirates NBD:
Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENATSA (Middle East, North Africa, Türkiye and South Asia) region with a presence in 13 countries, serving over 25 million active customers. As at 30th June 2026, total assets were AED 1.3 trillion, (equivalent to approx. USD 354 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 1,425 branches and 4,948 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 6.1 billion.
Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.
Emirates NBD demonstrates leadership in sustainability by becoming the first bank globally to publish an IFRS S1 and S2-aligned report along with assurance of financed emissions and through the landmark issuance of the world’s first Sustainability-Linked Financing Sukuk by Emirates Islamic of USD 500 million fully aligned with ICMA guidelines. Emirates NBD continues to engage and support communities through its pioneering exchanger volunteer programme which completed 10 years in 2025 with over 160,000 hours contributed to social causes for over 1.1 million beneficiaries.
