In collaboration with No Filter, the event brought together media, content creators and coffee enthusiasts for an evening of DJ sets, specialty coffee and a closer look at the EXEED range.
Dubai, UAE: Al Ghurair Mobility, the exclusive dealer for EXEED in the UAE, hosted a coffee rave at the EXEED flagship showroom on Sheikh Zayed Road on Sunday, 18 October, in collaboration with No Filter. Bringing together media representatives, content creators and guests from Dubai’s coffee and music communities, the event offered a fresh way to experience the brand beyond the traditional showroom setting.
With DJ sets, specialty coffee and canapés, the event created a relaxed, social atmosphere where guests could connect, enjoy the music and explore the EXEED line-up. The collaboration brought together automotive, music and coffee culture in an experience designed to engage Dubai’s lifestyle community.
The EXEED MX was also on display, giving guests an opportunity to discover the brand’s latest urban SUV and its technology-led approach to driving. The cabin features three smart screens for an intuitive, connected experience, while its L2+ advanced driver assistance system offers a range of intelligent driving functions, including adaptive cruise control and automatic parking. A 540-degree panoramic view system further supports driver awareness by providing a broader view of the vehicle’s surroundings, bringing together everyday convenience and added assistance on the road.
The EXEED MX and the wider model range are available to explore at the brand’s flagship showroom on Sheikh Zayed Road, Dubai. For more information, visit http://www.exeed-uae.com or call 600 540045.
About EXEED by Al Ghurair:
EXEED is a premium automotive brand built on the convergence of two distinct strengths: centuries of European automotive engineering heritage and China’s world-leading intelligent, safety-first automotive manufacturing capabilities.
Designers and engineers from Europe’s most respected automakers are integral to the development of every EXEED vehicle, and production is held to consistent quality-control standards across all global facilities. Its components are sourced through partnerships with some of the world’s most renowned automotive suppliers, including Fortune 500 companies such as Intel, Bosch, and Magna.
About Al Ghurair Mobility:
Al Ghurair Mobility is one of the region’s leading mobility companies, operating across the UAE and KSA with a comprehensive portfolio of automotive solutions. As the exclusive dealer for LEPAS in the UAE, the company represents a growing portfolio of global automotive brands while delivering integrated mobility services across the automotive value chain.
Its operations span new vehicle retail, multi-brand pre-owned vehicles, spare parts, oils, lubricants and batteries, supported by an extensive network of multi-brand service centres and three dedicated vehicle testing facilities located in Deira, Mamzar, and Ras Al Khaimah. Through its customer-focused approach and commitment to operational excellence, Al Ghurair Mobility continues to deliver trusted mobility solutions for both individual and business customers.
As part of Al Ghurair, one of the Middle East’s largest diversified family business groups with a legacy spanning more than 60 years, Al Ghurair Mobility continues to support the evolution of mobility in the UAE through innovation, trusted partnerships, and a commitment to delivering long-term value.
INTERNAL — DELETE BEFORE DISTRIBUTION:
Optional quote — for client approval
The release follows the approved house style, which carries no spokesperson quote. If one is wanted, insert the following after the third paragraph, subject to approval:
Commenting on the collaboration, Ricky Mullins, Executive Vice President – EXEED, said: “Our customers are part of a city that moves, creates and connects in its own way, and we wanted to meet them in that space rather than wait for them to come to us. Partnering with No Filter gave people a real reason to spend an evening with the brand.”
Checks before distribution:
- Date and day: 18 October 2026 falls on a Sunday. Confirm, or drop the day and keep the date alone.
- Al Ghurair Mobility boilerplate: the approved text reads “the exclusive dealer for LEPAS in the UAE.” Kept verbatim as approved, but worth querying, as it reads oddly in an EXEED release.
- No Filter: confirm how they want to be credited, and whether their boilerplate should be added.
- MX: referenced as on display only. No mention of stock levels, pricing or specifications.
- Attendance: add a confirmed guest figure if available, as it strengthens pickup.
- Media contact: add the standard contact block if the distribution list requires one.
- Arabic: confirm whether a matching Arabic version is needed for regional outlets.
