Born for More: an all-wheel-drive SUV in two trims, backed by a seven-year manufacturer’s warranty
Dubai, UAE, October 2026: Al Ghurair Mobility has introduced the new EXEED MX to the UAE market, a five-seat SUV built around the idea of getting more from every drive. It arrives in two trims, Comfort and Luxury, each designed to suit a different way of driving.
The MX is offered in Comfort at AED 114,999 and Luxury at AED 124,999, both with all-wheel drive as standard. Seven selectable drive modes cover everyday conditions as well as snow, mud, sand and off-road driving, which gives the MX a range suited to both the daily commute and longer drives further afield.
For the family, safety is built in as standard, with a 540° surround-view camera and the ADAS Pack 2 suite, which includes autonomous emergency braking, lane keeping assist, blind spot detection and rear cross traffic alert, along with ISOFIX child seat anchors. Ownership is backed by a seven-year / 200,000 km manufacturer’s warranty, a 24-month exterior paint defect and perforation warranty, and service intervals every 10,000 km. Terms and conditions apply.
For the driver, both trims feature a 15.6-inch central touchscreen, a 10.25-inch digital instrument cluster, Android Auto, Apple CarPlay and wireless charging. Comfort is finished in a beige interior with a 14-speaker audio system and 19-inch alloy wheels. Luxury moves to a brown genuine leather interior with massage function for the driver and front passenger, a 21-speaker audio system, multi-colour ambient lighting, 20-inch alloy wheels, red brake calipers and a Boss Key control that lets the driver adjust the front passenger seat.
Both trims are powered by the 2.0TGDI turbocharged engine, producing 192 kW and 400 Nm and paired with an eight-speed automatic transmission. The MX is available in five exterior colours: Phantom Grey, New Khaki White, New Carbon Crystal Black, Dark Blue and Quicksand Gold.
Commenting on the launch, Ricky Mullins, Executive Vice President of Al Ghurair Mobility, said: “The UAE market has a highly discerning customer base, and we know that drivers want a vehicle that handles their daily routine just as well as any travels outside the city. Bringing the MX here is about matching that lifestyle directly, offering standard all-wheel drive, smart safety tech, and premium comfort without asking buyers to compromise.”
He added: “Earning trust in this region means looking past the initial sale. Backing the MX with a seven-year warranty is our way of showing long-term accountability. We are focused on building lasting relationships with our customers, and that requires delivering a reliable product alongside the infrastructure to support them through every year of ownership.”
The EXEED MX is now available to view and test drive. Visit http://www.exeed-uae.com to book a test drive.
About EXEED by Al Ghurair:
EXEED is a premium automotive brand built on the convergence of two distinct strengths: centuries of European automotive engineering heritage and China’s world-leading intelligent, safety-first automotive manufacturing capabilities.
Designers and engineers from Europe’s most respected automakers are integral to the development of every EXEED vehicle, and production is held to consistent quality-control standards across all global facilities. Its components are sourced through partnerships with some of the world’s most renowned automotive suppliers, including Fortune 500 companies such as Intel, Bosch, and Magna.
About Al Ghurair Mobility:
Al Ghurair Mobility is one of the region’s leading mobility companies, operating across the UAE and KSA with a comprehensive portfolio of automotive solutions. As the exclusive dealer for LEPAS in the UAE, the company represents a growing portfolio of global automotive brands while delivering integrated mobility services across the automotive value chain.
Its operations span new vehicle retail, multi-brand pre-owned vehicles, spare parts, oils, lubricants and batteries, supported by an extensive network of multi-brand service centres and three dedicated vehicle testing facilities located in Deira, Mamzar, and Ras Al Khaimah. Through its customer-focused approach and commitment to operational excellence, Al Ghurair Mobility continues to deliver trusted mobility solutions for both individual and business customers.
As part of Al Ghurair, one of the Middle East’s largest diversified family business groups with a legacy spanning more than 60 years, Al Ghurair Mobility continues to support the evolution of mobility in the UAE through innovation, trusted partnerships, and a commitment to delivering long-term value.
