Kuwait City (KUWAIT) / Shanghai, (CHINA), October 2026 – FREELANDER hosted FREELANDER Nightfall at the Hengli Hotel in Wuhu on 19th October as part of the 2026 Chery International User Summit.
At the brand evening, the brand displayed the international five-seat version of FREELANDER 8 for the first time, announced its AI Voice Assistant, confirmed that FREELANDER 8 is expected to launch in the UAE in the first quarter of 2027, and signed partnership agreements with new partners in Bahrain and Oman.
Meanwhile, FREELANDER is in the final stages of discussions with leading automotive groups in Kuwait to appoint its official national distributor, with the appointment expected to be finalized in end of 2026. Kuwait is also planned to be among FREELANDER’s first Middle East launch markets, with FREELANDER 8 targeted to launch in the country in the first quarter of 2027.
The evening followed the first test drive of the international variant of FREELANDER 8, held earlier that day at Tuju Campground. Guests were welcomed by Mornine, an embodied AI humanoid robot from Chery International’s AiMOGA brand, before exploring FREELANDER 8 on display and joining the stage programme.
International Five-Seat Debut and British Design
Alongside the six-seat version, the international five-seat version of FREELANDER 8 made its first public appearance, giving customers a choice of two-row and three-row layouts.
Mr Phil Simmons, EVP of the FREELANDER Design Hub, who was part of the team that designed the original Freelander launched in 1997, shared the design story behind FREELANDER 8. He highlighted the Castle-Style Body Design, the Yacht-Style Waistline and the Iconic Triangle Window, whose shape holds the letters F and L.
“You can see the family look: simple surfaces, soft lines, a friendly face. FREELANDER 8 keeps that spirit — but it is bigger, more modern and more premium,” said Mr Simmons.
Three-Phase Roll-out and UAE and Kuwait Launch Timing
FREELANDER also shared its three-phase international roll-out. Phase one begins in the UAE and expands across the Middle East and international left-hand drive markets, with Kuwait planned as one of the brand’s first launch markets in the region. Phase two enters right-hand drive markets, prioritising Australia and New Zealand. Phase three enters continental Europe, followed by the United Kingdom and Ireland.
FREELANDER 8 is expected to launch in the UAE in the first quarter of 2027. Kuwait is also targeted for launch in the same quarter, subject to the completion of local partnership arrangements. The brand will share further details on space, safety and service, along with specifications and pricing, closer to the respective market launches.
“For me, bringing FREELANDER to the world means more than entering new markets. It means earning the trust of our customers, every day. That takes a great product, strong local partners and service people can rely on,” said Ms Mao.
New Partners in Bahrain and Oman
The evening also featured a signing ceremony with two new partners in the Middle East. Mr Tim Zhang, General Manager of the Middle East Region, Chery International, signed partnership agreements on behalf of FREELANDER with EK Kanoo Group in Bahrain and Saud Bahwan Group in Oman, witnessed by Ms Mao. Mr Talal Fuad Ebrahim Kanoo, Managing Director of EK Kanoo Group, signed for the Bahrain partner. Mr Abdullah Mohammed Saud Bahwan, CEO of Saud Bahwan Group, signed for the Oman partner.
The agreements extend FREELANDER’s network in the region, where Al Tayer Motors and Premier Motors are its official dealer partners in the UAE. In Kuwait, discussions with leading automotive groups are progressing toward the appointment of an official national distributor, supporting the brand’s planned Q1 2027 market entry.
Beyond the Legend
FREELANDER’s programme at the Summit continues with test drives on an obstacle course and a paved test course on 21 October. Together, the programme shows how FREELANDER 8 brings together premium heritage, intelligent technology and all-terrain capability. This combination reflects the brand slogan “Beyond the Legend” and its vision of building on its heritage through intelligent innovation and distinctive design.
