- Three-year partnership supports national and junior tennis development from 2026
Dubai, United Arab Emirates – February, 2026: The UAE Tennis Federation and ASICS Arabia announced a strategic partnership, appointing ASICS Arabia as the Official Footwear Partner under a three-year agreement commencing in February 2026. This partnership aims at enhancing performance standards and support the continued growth of tennis across the UAE.
The partnership was formalised during a signing ceremony conducted in the presence of Yasuhito Hirota, CEO of ASICS Corporation, Sheikh Saeed Bin Maktoum Bin Juma Al Maktoum, President of the UAE Tennis Federation and Seiji Hori, General Manager of ASICS Arabia – highlighting the strategic importance of the collaboration and its long-term commitment to the development of the sport in the UAE.
Bringing together the UAE Tennis Federation’s focus on athlete development with ASICS’ long-standing expertise in performance innovation, the partnership reinforces a shared ambition to elevate performance standards and support sustainable growth across all levels of the sport.
As part of the agreement, ASICS Arabia will provide its latest tennis footwear to support the Federation’s key performance pathways, including:
- The UAE National Tennis Team
- The Junior National Team
- The Junior Tennis Academy
The collaboration is designed to ensure that athletes across these programmes are equipped with high-performance products engineered to support movement, stability and on-court comfort. Enabling players to perform at their best in both training and competition.
Speaking on behalf of the UAE Tennis Federation, Marwan Bin Essa, Head of Finance and Partnership, “Through this collaboration, we are reinforcing our commitment to athlete welfare, long-term player development, and the professionalisation of tennis pathways across the UAE. ASICS Arabia brings proven expertise in high-performance footwear, and we are confident that this partnership will contribute positively to our competitive objectives and the sustainable growth of tennis nationwide”
Commenting on the partnership, Seiji Hori, General Manager of ASICS Arabia, said: “This partnership represents an important milestone for the development of tennis in the UAE. By bringing ASICS’ long-standing expertise and best-in-class tennis products to the national and junior teams, we aim to support stronger competitive results while also helping to further popularise the sport across the country.”
Beyond elite performance, the partnership reflects a broader investment in the UAE’s tennis ecosystem, with a strong emphasis on nurturing emerging talent, strengthening junior pathways and supporting the long-term growth of the sport nationally.
Further details on the partnership, including activation plans and athlete engagement initiatives, will be announced in due course.
