Hisense, a leading global consumer electronics brand showcased innovations at the Appliance & Electronics World Expo 2025 (AWE 2025), held from 20 to 23 March 2025 in Shanghai. Under the theme “AI Your Life,” the company showcased its latest AI-powered products, pushing the boundaries of home appliance technology. With a focus on enhancing user experience, Hisense demonstrated how it is transforming intelligent devices into intuitive, user-centric solutions.
As AI rapidly transforms the MENA region, Hisense is accelerating the integration of artificial intelligence, leading the way in smart living solutions tailored for the modern home.
AI Display: Infinite Possibilities in One Screen, World’s First RGB-Mini LED TV Ushers in a New Leap
The smart home appliance industry is currently undergoing a qualitative transformation from connectivity to proactive service. Hisense’s AI-powered TVs, equipped with 18 intelligent AI agents, are leading the way by offering more than just basic functions. These innovative TVs can take on multiple roles, such as a home tutor, fitness coach, or travel guide, providing an interactive experience that goes beyond traditional smart TVs. Unlike typical models that rely on preset commands, Hisense AI TVs can learn, optimise, and adapt to users’ needs, creating a truly personalised and intuitive viewing experience. By continuously improving their ability to understand and serve, these TVs are setting new standards for smart home entertainment.
At AWE 2025, Hisense showcased its groundbreaking 116-inch RGB-Mini LED TV, the UX, which quickly became a highlight of the event. Featuring the industry’s first RGB 3D colour control technology, this TV offers simultaneous control of light and colour through the advanced Hisense Chip AI picture quality chip and RGB-Mini LED backlight chip. The result is a significant reduction in energy consumption while delivering superior picture contrast and colour accuracy, enhancing the visual experience for users. This innovation solidifies Hisense’s global leadership in the large-screen TV market.
