- Milestone strengthens nationwide accessibility as the brand’s retail footprint reaches 16 stores across the Kingdom
Saudi Arabia – December, 2025 — HONOR, a global leading AI device ecosystem company, today announced the grand opening of five new HONOR Stores across the Kingdom of Saudi Arabia, marking a significant milestone in the brand’s accelerated expansion strategy. With these new openings, HONOR’s total retail footprint in the Kingdom reaches 16 stores nationwide, reinforcing the company’s long-term commitment to Saudi Arabia and its ambition to bring cutting-edge innovation closer to consumers through premium, customer-centric retail experiences.
This latest expansion follows the recent opening of HONOR’s 11th store at Yasmin Mall, a key moment that underscored the brand’s growing momentum in the Saudi market. The addition of five new stores within weeks of that launch reflects HONOR’s confidence in the Kingdom and signals a strategic shift from market establishment to nationwide scale, accessibility, and deeper consumer engagement across major commercial hubs.
Commenting on the expansion, Jerry Liao, General Manager of HONOR Saudi Arabia, said, “This expansion represents a key step in HONOR’s retail strategy in Saudi Arabia, driven by our commitment to innovation and customer experience. By investing in our premium stores, we are creating environments where consumers can meaningfully engage with our technology and experience the full potential of our AI-powered ecosystem.”
Expanding presence across Riyadh, Jeddah, and Tabuk to bring immersive, premium retail experiences closer to Saudi consumers
The expansion begins in Riyadh, where three new HONOR Stores will officially open on December 14. The first is located at Al Nakheel Mall in the expansion area near Gates 6, 4A, and 4B, spanning 101 square meters. The second Riyadh store will open at Roshn Front near Gate 4, covering 83 square meters, while the third location will launch at Granada Mall near Gate 8, with a total area of 119 square meters. These openings further strengthen HONOR’s presence in the capital and enhance accessibility for consumers across key retail destinations.
Following the Riyadh launches, HONOR will open two additional stores on December 16. In Jeddah, the new store at Red Sea Mall will be located near Gate 2, spanning 203 square meters and serving as a major retail destination for the western region. HONOR will welcome customers at Al Andalus Mall on the ground floor near Gate 1, with a store size of 135 square meters. Together, these openings demonstrate HONOR’s commitment to expanding beyond major metropolitan centers and ensuring nationwide access to its technology ecosystem.
Each new HONOR Store has been designed to deliver an immersive and premium retail experience, allowing visitors to explore the brand’s full portfolio of AI-powered smartphones, foldable devices, tablets, laptops, and wearables. Customers will benefit from hands-on demonstrations, personalized consultations, and expert guidance within modern, interactive spaces that prioritize accessibility, engagement, and human connection.
To celebrate the grand openings, HONOR is introducing exclusive, limited-time in-store promotions for Saudi consumers. These include Bluetooth earbuds available for SAR 19.9 and the HONOR Magic V3 foldable smartphone offered at SAR 2,999 with limited quantities available, alongside additional discounts across HONOR’s broader product portfolio. These offers reflect HONOR’s commitment to celebrating this milestone with customers while making flagship innovation more accessible.
With its retail footprint now expanded to 16 stores across the Kingdom, HONOR continues to strengthen its direct engagement with Saudi consumers and support the country’s rapidly evolving digital ecosystem.
About HONOR:
HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.
