INEOS Automotive is organising the ultimate test drive with a bespoke 1,500km eight-
day expedition, charting some of the most beautiful and challenging terrain in the world
The adventure in South Africa takes a route tested by INEOS chairman, Sir Jim Ratcliffe,
with guests accompanied by world-class offroad guides and local experts.
Alongside luxury accommodation, guests will tackle rarely travelled routes driving INEOS
Grenadiers, built to handle the everchanging landscape with expertise and comfort
Charles Van Rensburg, CEO of INEOS Kavango, said: “Overlanding really is the best way
to experience Africa, and this trip adds local knowledge and the right equipment for
those who want the adventure but haven’t the time or expertise to organise it. Our
overlanders can expect a once-in-a-lifetime experience and a test drive that won’t be
forgotten.”
London,March 2024 – INEOS Automotive has announced a bespoke expedition for
adventurous 4X4 drivers, covering 1,500km over eight days in South Africa. The exclusive
trip will give 16 guests access to breathtaking scenery, luxury accommodation and a hands-
on overlanding drive in Grenadiers that will never be forgotten.
Starting on 4 May, the inaugural expedition has been locally curated and traverses game
reserves and private estates, staying at selected premium hotels, luxury game lodges and a private manor house. Departing from Cape Town the trip will go through Paarl and
Wellington winelands, over the Cedarberg wilderness area, Roggeveld and Outeniqua
Mountains and through the Tankwa and Great Karoo biomes, before finishing at Gqeberha
on the Eastern Cape coastline. The adventure will be led by INEOS Kavango, the specialist
conversion division based in northern Botswana with extensive experience across the
region.
Charles Van Rensburg, CEO of INEOS Kavango, said: “Overlanding really is the ultimate way to experience Africa, and this trip adds local knowledge and the right equipment for those who want the adventure but haven’t the time or expertise to organise it. Our overlanders can expect a once-in-a-lifetime experience and a test drive that won’t be forgotten.”
The excursion is designed to give 4X4 drivers from around the world the opportunity to put
the INEOS Grenadier through its paces in the incredible environment which it was
engineered to tackle with ease. Spaces are limited to just sixteen guests and includes all
planned activities, freshly prepared meals, and full technical and logistical support. The
expedition will be led by professional off-road guides with local specialists and will be
captured by a dedicated video and photography team.
Lynn Calder, CEO of INEOS Automotive, said: “I’ve tested the Grenadier personally in several of the locations this expedition will cover and it’s exhilarating, it’s a drive the vehicle was INEOS Automotive Ltd, 15-19 Britten Street, Chelsea, London, SW3 3TY, UK. ineosgrenadier.com
INEOS Automotive Limited is registered in England and Wales (company number 11201576) with its registered office address at Hawkslease,
Chapel Lane, Lyndhurst, Hampshire, SO43 7FG, UK.
built for. This promises to be a truly special experience with the hands-on knowledge that’s
incredibly rare and lets you just focus on your own adventure.”
Three further expeditions – one each in Botswana, Namibia and South Africa, are scheduled
to take place later in the year.
About INEOS Automotive:
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster, and in February 2024 a third vehicle line called the INEOS Fusilier was unveiled which will offer two powertrain options to meet global consumer needs: an all-electric and a range-extender electric.
INEOS Automotive is a subsidiary of INEOS (www.ineos.com), a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by
INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn.
