Founded in 2016 by industry innovator Romain Fourel, The Secret Society is a gateway app revolutionizing the landscape of lifestyle exploration. This one-stop-shop platform serves as a digital community that provides members with direct access to complimentary experiences across F&B venues and brands in the Middle East. The collaborative ecosystem extends beyond the ordinary, as a user-friendly app that serves as both a platform for lifestyle exploration and a cost-effective solution for building brand awareness.
A Game-Changer for Establishments:
At The Secret Society, the distinctive collaboration model, grounded in barter agreements, marks a paradigm shift for establishments seeking impactful engagement with a variety of members, whether influencers, bloggers, and models. In this innovative approach, contributors forego traditional monetary compensation, opting instead for a valuable experiential exchange tied to specific deliverables. These deliverables include granting image rights for a photo shoot, sharing compelling content on social media, and providing reviews on prominent platforms such as Google, TripAdvisor, Zomato, and more—each contributing to a mutually beneficial relationship. To do so, The Secret Society has continuously built on its extensive database of members.
A feature that has supported The Secret Society from the start is the collaboration with META, a groundbreaking move in the MENA region and the first of its kind. At the forefront of this initiative, Romain Fourel uses unprecedented data insights from META for The Secret Society influencers and models. This integration enhances the visibility of user engagement, positioning The Secret Society app as a pioneer in leveraging data for personalized and tailored content. With a cost-effective solution, The Secret Society creates an online buzz and hype that transcends geographical boundaries for each and every partnership.
An Exclusive Membership and Digital Community:
The Secret Society consistently forges exclusive partnerships to deliver curated experiences that are accessible with just a tap. Through this business model, The Secret Society has made a significant impact in the tech space, amassing a robust digital community of over 60,000 users and establishing connections with 700 establishments. It comes as no surprise that the app boasts the fastest-growing digital community, providing members with direct access to complimentary benefits. Consequently, it has successfully nurtured a vibrant digital community of lifestyle enthusiasts, introducing them to exclusive venues ranging from high-end restaurants to renowned hotel brands. While The Secret Society primarily caters to clients in the F&B sector, its collaborative reach seamlessly extends to wellness centres and gyms across Dubai, as well as international retail brands.
The Global Expansion:
As whispers of expansion circulate, The Secret Society app hints at unlocking new markets, leaving both business and consumer audiences eager to unveil the next chapter of this digital revolution. Fourel shares the future goal of the Secret Society: to “continuously push the boundaries” and create “authentic and credible campaigns for our many venues.” In January 2024, The Secret Society is set to launch a new data-driven version of their app – The Secret Society 2.0. The app’s commitment to bridging gaps and fostering transparent communication positions it not only as a lifestyle app but as a transformative force in the realm of luxury and connectivity.
The Secret Society isn’t just a digital platform; it’s an invitation to a world of experiences in fashion, lifestyle, technology, and F&B. More is coming in 2024, as The Secret Society universe has even more in store. However, that’s one secret they’ll keep to themselves—for now.
About The Secret Society:
The Secret Society, a pioneering gateway app redefining lifestyle experiences, was established in 2016 by industry innovator Romain Fourel. Seamlessly merging cutting-edge technology with lifestyle experiences, the user-friendly app offers a one-stop shop for enthusiasts to discover and share F&B venues and exclusive brands throughout the Middle East.
The Secret Society’s mission is a commitment to user satisfaction through an intuitive interface. With a thriving digital community boasting thousands of members, the app has forged partnerships with multiple brands within the UAE. This collaborative ecosystem extends beyond the ordinary, linking social media influencers with premiere establishments spanning Food and Beverage, wellness, and retail. The result is a dynamic network fostering exclusive collaborations, such as the groundbreaking partnership with META, which unlocks unparalleled data insights to curate bespoke content for influencers and models.
The Secret Society has become a transformative force in the tech space. The app’s dedication to bridging gaps, fostering transparent communication, and creating marketing campaigns positions it as a digital revolution in luxury and connectivity.
