Messi’s personally used items, certified through Relik’s authenticity infrastructure, will drive proceeds directly to global ocean protection.
Dubai, UAE: Join The Planet Foundation and Relik, the UAE-born physical authenticity infrastructure platform, today announced a landmark collaboration to launch an exclusive series of one-of-one collectible pieces personally worn and used by global football icon Lionel Messi. Messi has donated the items to support Join The Planet’s mission to protect and preserve the world’s oceans. The initiative merges cultural legacy with environmental impact, with the majority of proceeds dedicated to advancing ocean protection efforts.
The collaboration introduces a new model for purpose-driven collecting, where certified artifacts become vehicles for global change. Each piece will be protected through Relik’s multi-layer authenticity infrastructure, securing permanent provenance, traceability, and trust for collectors worldwide through immutable digital certificates linked directly to each collectible.
Walid Tarabih, Founder and CEO of Relik, said: “The future of collecting is not only about ownership, but about purpose and trust. These pieces carry real history, worn and used by Lionel Messi himself, and now they become a way for collectors to contribute directly to protecting our oceans. Relik exists to protect that legacy permanently.”
Samir Suleymanov, President of Join The Planet Foundation, commented: “Protecting our oceans requires the world to pay attention, and this collection does exactly that. Messi’s personal contribution gives collectors a tangible connection to something far larger than sport – it’s a stake in the future of our planet. Relik’s technology ensures every collector knows exactly what they own and exactly what impact their purchase makes. That is the kind of trust this mission deserves.”
The campaign surrounding the collection will invite collectors, fans, and environmental advocates to engage in a global movement centred on legacy and responsibility. By combining Messi’s personal contribution with Join The Planet’s environmental vision and Relik’s authenticity infrastructure, the collaboration aims to redefine how collectibles create meaningful impact beyond sport.
The exclusive one-of-one pieces will be unveiled through a phased campaign designed to engage the global collector community, culminating in a dedicated release through the Relik marketplace. Participants will gain access to certified artifacts while directly supporting ocean protection initiatives led by Join The Planet.
About Join The Planet Foundation:
Join The Planet Foundation is dedicated to protecting the world’s oceans and promoting sustainable environmental initiatives through global partnerships, awareness programs, and direct conservation action.
About Relik:
Relik is the UAE-born physical authenticity infrastructure platform protecting legacy through verifiable collectibles. By combining Object DNA technology, immutable digital certificates, and the Relik Vault with a global collector marketplace, Relik enables transparent ownership, secure provenance, and trusted cultural commerce.
