At the heart of the launch is a thoughtfully curated international assortment designed to reflect the diverse tastes of the UAE. RedMart’s range introduces over 300 everyday essentials across 42brands, including Kewpie, Kara, Fuze Tea and Lee Kum Kee. This spans pantry staples, snacks and meal-prep favourites that resonate strongly with Asian expat communities and home cooks seeking familiar flavours. The selection is delivered through Kibsons’ same-day delivery, eco-friendly packaging, and temperature-controlled logistics.
Complementing this, Morrisons and Iceland Foods bring together nearly 1,000 British grocery and frozen food staples to the platform. Morrisons’ offering includes breakfast cereals, pantry essentials, sauces, snacks, biscuits, pasta, rice, chocolates, coffee, tea, and plant-based products, with shoppers able to access favourites exclusively from its own-label ranges. Iceland Foods, the major British supermarket chain renowned for its focus on affordable, high-quality frozen foods, introduces a dedicated frozen assortment spanning ready meals, vegetables, meats, desserts, and family favourites. Known for innovation, value, and convenience, Iceland’s range adds a new frozen dimension to Kibsons’ international portfolio, delivered through its robust cold-chain logistics to ensure freshness and quality.
Halima Jumani, CEO, Kibsons International, commented: “At Kibsons, we’re always seeking new ways to enrich our customers’ lives through affordable and smarter grocery choices. By bringing RedMart, Morrisons, and Iceland Foods to the UAE, we’re not only expanding variety, but also connecting consumers with retailers that share our commitment to convenience, quality, and wellness.”
The launch underscores Kibsons’ continued focus on curating international brands that align with its values of quality, accessibility and seamless service, offering UAE customers a richer grocery experience rooted in global choice and local convenience.
About Kibsons:
Their core business since 1980, Kibsons offers an ever-increasing range of quality fresh fruit and vegetables from all continents. They supply a wide selection of premium produce options, organics, bulk packs, pre-packs and ready-to-eat products to a wide range of retail and wholesale customers in the UAE and beyond. Convenience, quality and value are Kibsons’ unique selling points. By controlling their own dedicated importing, warehousing, distribution, IT and customer service teams, they can optimise product quality and ultimately improve value to thousands of private households in the UAE.
Kibsons also offers a wide range of imported and processed meat and poultry products produced in their HACCP approved facility. Historically catering only to airlines, catering companies, restaurants and hotels, their home delivery customers can now experience the same levels of product quality that they have supplied to the wholesale market for years. The meat range includes organic, hormone-free, premium and value-added products to suit every taste and customer requirement.
In addition, Kibsons has a wide range of sourdough and preservative-free breads, organic dairy and eggs, portioned seafood, organic spices and oils, imported honeys and healthy drinks available to complete their offering of fresh foods and to make your shopping experience even more convenient.
So, whether you are a fan of eating healthy and clean, or just struggling to find the time to pace the local supermarket aisles, Kibsons is the answer to all of your online fresh grocery needs.
