The Arabic show garnered an impressive 5 million viewers in its second month.
Cham Al Malla, a renowned social media specialist and a dedicated advocate for women’s empowerment, has announced the launch of her transformative show series, “Lead with Lipstick.” This engaging and educational Arabic show is poised to drive positive change by promoting the empowerment of Arab women through the utilization of new social media platforms.
In an ever-evolving world of media and storytelling, “Lead with Lipstick” transcends the boundaries of traditional entertainment. It serves as a powerful platform for uncovering inspiring stories and celebrating the remarkable successes of Arab women. Through candid conversations with successful and influential women, the show sheds light on the unique journeys and invaluable insights that have led to their achievements.
“Lead with Lipstick” made an extraordinary impact from its very inception, amassing an impressive 600,000 views within its inaugural month and a staggering 5 million views in its second month. In less than three months, it has cultivated a dedicated following of over 15,000 predominantly female listeners and followers.
Cham Al Malla, the founder behind this groundbreaking show, emphasizes the educational aspect of “Lead with Lipstick. “The show takes a unique approach by engaging successful and influential women in compelling conversations about trending topics using new social media platforms. This approach paves the way for Arab women to navigate and overcome the obstacles they encounter on their path to success in their professional careers.” Al Malla said.
“Lead with Lipstick” connects the reach of social media platforms to create viral content that showcases the remarkable achievements of Arab women and their businesses. Through these efforts, the show not only raises awareness but also celebrates the accomplishments of Arab women. “Social media has transformed the media landscape, and I am committed to utilizing these platforms to spotlight the success of Arab women. It’s about empowering those who seek encouragement and valuable advice to achieve their goals. ‘Lead with Lipstick’ is dedicated to making everyone better, and I take pride in contributing to the growth and success of women in our region through this platform.” Al Malla added.
The show has already featured influential Arab women, headlined by the iconic Arab celebrity Wafaa Moussalli. It also featured Arab actor Shams Al Malla, public speaking expert Andreea Zoia, recognized executive producer Rawan Mohamad, and other prominent guests. These episodes explore various subjects, including women’s inclusivity, leadership, and the challenges encountered in their professional lives, as well as their roles as entrepreneurs, spouses, and mothers.
Through “Lead with Lipstick,” Cham Al Malla aims to raise awareness, portray women in a positive light, and educate societies about the unique challenges that Arab women face daily, especially as they balance their professional aspirations with their other life commitments.
