Mohamed Rabie Moawad Approves a Global Executive Structure to Lead Letsia into Its Institutional Phase
As part of its ongoing institutional development, Letsia Holding has initiated a strategic transformation of its leadership model, transitioning from a founder-led structure to a globally integrated executive framework. This move is led and overseen by the group’s Founder and Chairman, Mohamed Rabie Moawad, and marks a pivotal shift toward long-term corporate governance and sustainable international growth.
During the group’s formative years, Moawad personally managed nearly every aspect of the organization—from strategic planning and product launches to operations and business development. However, with the group’s rapid expansion across sectors such as technology, education, AI, and fintech, a more scalable and diversified leadership structure has become imperative.
Elevating Internal Leaders to the Group Board
As part of this transformation, a number of current executives from Letsia’s subsidiary companies will be promoted to positions within the Group Board of Directors. This move ensures continuity of vision and leverages internal expertise built over years of hands-on growth.
Additionally, the group plans to recruit international talent from across key global markets to enhance its leadership capabilities in innovation, operations, finance, and technology. This step is part of Letsia’s broader goal to reflect its cross-border nature through a truly international management team.
Engaging Global Consulting Partners
To support this structural evolution, Letsia is also entering into advisory discussions with leading global consulting firms, including McKinsey & Company, to help evaluate its governance models, operational readiness, and board architecture. These partnerships aim to ensure that the group’s management structure aligns with international standards and is well-positioned to support the next stage of expansion and investment.
Preparing for Capital Markets and Strategic Growth
This transformation aligns with Letsia Holding’s broader journey toward institutional readiness, especially as the group undergoes a formal valuation process. Early estimates have placed the group’s value at over AED 400 million, reinforcing the importance of a scalable executive structure to lead the organization into its next growth phase.
Rather than being a symbolic gesture, this shift reflects a practical and forward-looking restructuring that will enable Letsia Holding to manage multi-market growth, forge global partnerships, and align with the expectations of future investors, partners, and regulators.
As Mohamed Rabie Moawad continues to lead the group’s strategic vision, this evolution in governance underscores Letsia’s commitment to building a global institution rooted in innovation, operational excellence, and leadership diversity.
