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LG SOUND SUITE: THE WORLD’S FIRST SOUNDBAR AUDIO SYSTEM POWERED BY DOLBY ATMOS FLEXCONNECT

Debuting at CES 2026, LG’s Modular LG Sound Suite with Dolby Atmos FlexConnect Makes Home Audio Simple and Flexible

Dubai, UAE, Dec, 2025 — At CES 2026, LG Electronics (LG) is transforming home entertainment with LG Sound Suite, a home audio system that gives consumers unprecedented flexibility. At its core is the H7 soundbar – the world’s first with Dolby Atmos FlexConnect – delivering immersive Dolby Atmos sound that adapts to any room layout without complicated setup.

LG Sound Suite lets users customize their system from five additional components, including the M7 and M5 wireless surround speakers, and the W7 subwoofer, for 27 possible configurations. From compact living rooms to full-scale home theaters, users can create a setup that fits their space effortlessly, from a simple two-speaker arrangement to a powerful 13.1.7-channel system for the ultimate cinematic experience. And with the H7 soundbar as the lead device, Dolby Atmos FlexConnect works with any TV, giving consumers added freedom to meet their entertainment needs.

Dolby Atmos FlexConnect delivers the simplest and most flexible way to bring immersive Dolby Atmos sound to your favorite big screen. Enjoy astonishing audio that makes every explosion more intense, every song more life-like, every game day more electrifying, and every moment more memorable. Setup has never been easier, it’s flexible in every way, and intelligently tuned for your personal listening environment.

Audio is reclaiming its place in the living room as streaming has replaced physical media. Leading platforms now deliver movies, shows and sports in Dolby Atmos and other advanced formats, making cinematic sound widely accessible. This shift has revived home theater, with consumers seeking immersive audio to match the stunning TV visuals. LG Sound Suite answers this demand with simplicity and performance, bringing true surround sound back to the heart of the home.

In this regard, LG adds its own layer of innovation to elevate the experience. Sound Follow leverages ultra-wideband (UWB) technology to adjust the listening sweet spot based on the user’s location. When combined with Dolby Atmos FlexConnect, this ensures personalized immersion – so any seat feels like the best seat. Additionally, Room Calibration Pro analyzes acoustic characteristics and applies AI processing to refine the sound for a balanced, room-filling audio experience.

Powering the H7 soundbar is LG’s most advanced processor, the α (Alpha) 11 AI Processor Gen 3 – the same chip that drives LG’s flagship OLED TVs. Bringing this proven technology to audio delivers added performance and intelligence. The processor uses deep learning and its Neural Processing Unit to create sound with remarkable precision. With AI Sound Pro+, stereo audio can be up-mixed into multi-channel surround sound, while AI-powered object separation ensures voices, music, and sound effects are clear and balanced. The system also adapts audio based on content type for optimized sound across different genres.

Every component in the LG Sound Suite features Peerless speaker units, a name synonymous with audio excellence for over a century and renowned for high-performance craftsmanship in premium speaker systems. By pairing the simplicity and flexibility of Dolby Atmos FlexConnect with the high-caliber acoustic performance of Peerless speakers, LG Sound Suite ushers in a new era of immersive Dolby Atmos sound.

“Together with Dolby, we’ve made immersive audio flexible for every home, LG Sound Suite is a testament to our shared focus on audio innovation,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s Audio Business Division. “LG Sound Suite combines Dolby Atmos FlexConnect with its modular design and AI-driven tuning, so consumers can create the system they want and enjoy cinematic sound from any seat.”

“Dolby and LG are unlocking a new level of audio flexibility for anyone who wants to enjoy better sound with Dolby Atmos,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “Whether your speakers sit on a shelf or are tucked into a corner, Dolby Atmos FlexConnect fits naturally into any home without the complexity of traditional systems. We’re excited for consumers to experience this new level of audio flexibility and performance.”

LG Sound Suite will be on show during CES 2026 from January 6-9 at the LG’s booth. To stay up to date with all of LG’s latest innovations and products for ultimate home entertainment experience, please visit the LG Newsroom.

About LG Electronics Media Entertainment Solution Company:

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value.

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