Data mining and monetization platform now in Riyadh and Doha
Dubai: MEmob+, the leading data and location-driven marketing services company, is building on its success in Saudi Arabia and Qatar with the opening of offices in Riyadh and Doha. The move reflects a rapid rise in demand for its services from both these markets. The new operations will be led by Saad Bleik, reporting to Ihab El Yaman, MEmob’s co-founder and CEO.
Since its formation in 2019, MEmob+ has managed its clients, leading brands and agencies, and business partners, such as data providers, in these countries from its head office in Dubai. The opening of a fully-fledged office in both Riyadh and Doha will enable the company to provide an even greater level of support and service to its existing and future clients there.
In the last few years, MEmob+ has seen a significant growth in the number of clients using its data, technology and services to improve the precision, performance and effectiveness of their marketing investments. This isn’t limited to the GCC as the company is also expanding in Europe, where it already has an operation in Munich, with the opening of a regional head-office in Madrid. It will be followed by a satellite office in Valencia’s digital hub.
MEmob+ is a leading data mining platform and location-driven product. The martech company has exclusive partnerships with local and international first party data holders, giving it access to billions of device IDs globally. It is one of the world’s largest data sources, supporting brands’ data-driven media activities, location measurement and footfall attribution, research and analysis. It is backed by Singapore-based Near, the global leader in privacy-led data intelligence on people, places, and products.
“These office openings couldn’t have come at a better time. Not only is the transformation of marketing picking up pace in the region, with brands using data in more sophisticated ways, but the environment in which they operate is evolving too. Just consider the introduction of Saudi Arabia’s Personal Data Protection Law regulating the collection, processing and use of personal data in the Kingdom this March,” commented Saad Bleik, business development manager. “MEmob’s expertise and technology is more needed than ever to navigate this complex, yet exciting, landscape and fulfil brands’ ambitions. Organizations with operations in the Kingdom or those processing data of Saudi residents will have one year to comply with the new requirements.”
He added: “Thanks to its experience of managing consumer data in 144 countries, many with similar legal frameworks, MEmob+ already advises and supports local and international companies in collecting, managing, enriching, analysing and activating their first-party data in compliant ways.”
About MEmob+:
MEmob+ is the region’s leading data mining and monetisation platform, trusted by top brands to harness their data for growth and maximize their marketing ROI. The martech company, launched in 2019, has exclusive partnerships with global and regional first party data holders, giving it access to billions of device IDs globally, including some 400 million in MENA.
MeMob+ supports brands’ data-driven media activities, location measurement and footfall attribution, research and analysis. It counts numerous Middle Eastern and international clients, including McDonald’s, Etisalat, Nike, Nissan, du, Disney, Landmark Group and HSBC.
It is owned by Akama Holding and Ihab El Yaman, its co-founder and CEO. Singapore-based privacy-led data intelligence company Near acquired a minority stake in MEmob+ in 2021.
