In an era where technological transformations accelerate and the boundaries between human and machine blur, Mohamed Rabie Moawad, Chairman of Letsia Group in the United Arab Emirates, presents a different vision that redefines what a “company” means and the role of leadership in a constantly changing world.
Moawad believes that the companies of the future will not be measured by the number of their employees or branches, but rather by their ability to think, innovate, and manage knowledge intelligently.
“The world doesn’t need more companies; it needs new ideas. At Letsia, we build a system that thinks before it acts and innovates before it produces.”
Moawad explains that the group’s philosophy is based on merging human intelligence and artificial intelligence in management, so that AI becomes part of the decision-making process rather than just an operational tool.
While many organizations still treat technology as an optional assistant, Letsia is transforming it into a leadership element within the management ecosystem.
“Artificial intelligence, to us, is not a replacement for humans — it’s an extension of their intelligence. We are redesigning the human-technology relationship into one of partnership, not control.”
An Integrated Ecosystem of Education, Technology, and Entrepreneurship
Letsia manages a wide range of companies and initiatives that together form a unique model of the modern holding group.
The ecosystem begins with education and vocational training through academies ,continuing with children’s programs in programming and artificial intelligence, and extending to entrepreneurship and investment platforms such as Letsia Youth and OD Fund, which connect entrepreneurs with investors.
In the financial technology sector, Letsia Pay provides integrated digital payment solutions that serve businesses and individuals across several Arab and Asian countries.
“We don’t create a single product; we weave a complete ecosystem — from education to finance, from idea to execution. Every sector within Letsia is a cell in one living entity driven by collective intelligence.”
An Emirati Vision with a Global Spirit
Moawad affirmed that choosing the UAE as the group’s headquarters was no coincidence, but a conviction that the country today represents the ideal environment to test innovative economic models that combine flexibility, technology, and global openness.
“The UAE is not merely an administrative base for Letsia; it’s a platform that inspires us to think beyond the present. It’s the place where dreams turn into projects and ideas become reality.”
Practical Imagination as a Leadership Tool
Mohamed Rabie Moawad describes Letsia’s philosophy as “practical imagination” — where bold ideas meet disciplined execution — emphasizing that the company is driven by an exploratory spirit that encourages experimentation and creativity.
“At Letsia, we sometimes make mistakes, but we never stop. Creativity doesn’t come from repetition; it comes from trying. We don’t wait for the future — we build it.”
With this vision, Letsia proves that innovation is not a luxury but a strategy for existence, and that companies which fail to rethink themselves will soon become part of the past — in a world that no longer waits for anyone.
