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More Than a Mall: Times Square Center Creates Meaningful Everyday Moments for the Community

A community-first destination where value, wellbeing, family moments and local connection come together

 

Dubai, UAE – April 2026 – Positioned as one of Dubai’s most community-led destinations, Times Square Center continues to shape its offering around the realities of daily life. At a time when many people across the UAE are seeking familiarity, reassurance, and connection in their day-to-day lives, places that feel practical, welcoming, and easy to return to matter more than ever. For Times Square Center, this is where its role as a community destination becomes especially relevant. More than a mall, it is a place shaped by the small but meaningful moments that make up daily life, from running errands and prioritising wellbeing to spending time with family, discovering local businesses, and feeling part of a wider community.

A Place for Everyone and Every Need:

It is this mix of convenience, comfort, and accessibility that gives Times Square Center its everyday relevance. Whether it is shopping smart at VIVA, getting a tech upgrade at Sharaf DG, refreshing your home décor with a special piece from Antika Dubai and United Furniture, prioritising health and wellbeing at Optimum Strength or Stretch Pro, stopping by Hola Zero Sugar Café or The Coffee Club for a relaxed break with an interesting book from House of Prose, watching your loved ones grow a hobby at Melodica or The Confidence Lab by The Gaia Centre, or setting off on an adventure with your little ones at Adventure HQ or StuDIYo Lab, the mall brings together the kinds of experiences people genuinely use and value.

A visit may be about ticking off the essentials, but it can just as easily be about finding a moment to reset, catching up over coffee, or spending quality time with loved ones in a welcoming setting. With its family-friendly experiences and relaxed atmosphere, the destination continues to offer more than just retail – it offers a space that fits naturally into people’s everyday lives.

Supporting Community When It Matters Most:

In moments of regional uncertainty, community becomes more than a value; it becomes something people actively look for in the places around them. Times Square Center continues to respond in ways that feel both practical and personal. Through initiatives such as The Makers Guild, alongside community favourites including Ripe, ARTE, and the Baby Bazaar, the mall creates meaningful opportunities to support local businesses, celebrate homegrown talent, and bring people together through shared experiences.

Further strengthening this commitment, Times Square Center has introduced a dedicated space within its Picnic Square that SMEs can use free of charge for small-scale meet-ups, networking sessions, or community gatherings. Designed as a place to connect, it reflects the mall’s wider role as a community-led destination –  one that not only serves daily needs but also gives back by creating space for people, businesses, and ideas to come together.

Nancy Nese Ozbek, General Manager, Sharaf Group Mall Division, said, “More than ever, people are looking for places that feel welcoming, dependable, and supportive in the moments that matter most. At Times Square Center, we have always believed a mall can be more than a retail destination. It can be part of someone’s routine, part of their wellbeing, part of their family time, and part of the wider community. That is what we continue to build here, a place that supports people in simple but meaningful ways.”

By bringing together value, wellbeing, practical services, family-friendly experiences, and support for local businesses, Times Square Center continues to reinforce its role as a true community destination in Dubai, one that goes beyond retail and connects with people on a more personal level.

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