Motorola Mobility, a Lenovo company, and e& UAE, the flagship telecom arm of global technology group e&, today announced the launch of the Razr Fold – FIFA World Cup 26™ Collection, exclusively available online and across e& retail stores in the UAE. As part of a first-of-its-kind consumer promotion, fans who pre-order the limited edition Razr Fold – FIFA World Cup 26™ Collection from e& UAE starting 13th April 2026 will receive a free FIFA World Cup 2026™ ticket —making it an unforgettable experience for the fans to witness the world’s most celebrated football tournament live. The initiative marks the first major milestone as a part of the strategic partnership between the two companies and reinforces their shared ambition to deliver differentiated experiences that combine innovation, connectivity, and entertainment for customers across the UAE.  The two businesses will jointly develop go-to-market programs, promotional campaigns, and retail initiatives supporting the launch and distribution of the Motorola Razr Fold – FIFA World Cup 26™ Collection across the UAE. The program will be complemented by market-specific FIFA World Cup 2026™ campaigns led by e& UAE, executed in accordance with official FIFA brand and marketing guidelines. Tareq Alangari, SVP, ISO META President at Lenovo, said: “Our partnership with e& UAE reflects Lenovo’s commitment to strengthening collaboration across the UAE through innovation, strategic distribution and enterprise solutions. By combining Motorola’s premium devices with e& UAE’s connectivity leadership and digital ecosystem, we are creating new opportunities to deliver customized solutions for consumers and businesses across the region.” Fabio Capocchi, VP & General Manager, Europe and META, Motorola said: “The exclusive launch of the Razr Fold – FIFA World Cup 26™ Collection with e& UAE represents an exciting step forward in our partnership. Together, we are bringing consumers closer to the moments they care about most, combining iconic design, breakthrough innovation, and unforgettable experiences tied to the world’s biggest sporting stage.” Dr. Tamer Eltoni, Senior Vice President, Devices & Future Growth Ventures, e& UAE, said: “This launch reflects our focus on expanding e& UAE’s device portfolio with unique offerings aligned with evolving customer interests. The Razr Fold – FIFA World Cup 26™ Collection brings a new foldable experience to customers in the UAE, while strengthening our collaboration with Motorola to bring this exclusive collection to market.” Designed for both productivity and entertainment, the Motorola Razr Fold marks the brand’s first book-style foldable smartphone and a significant addition to the Razr portfolio. Designed to deliver a versatile experience for work, creativity and entertainment, the device features a 6.6-inch external display that unfolds into a spacious 8.09-inch 2K LTPO internal display, providing an expansive canvas without compromise. The Motorola Razr Fold has been rated the number one foldable camera system by DXOMARK¹. It also features one of the largest batteries available in a foldable smartphone², combined with high-performance processing, integrated AI tools and flexible layouts with moto pen ultra support³. Together, these features position the Motorola Razr Fold as a new benchmark in foldable smartphone design, seamlessly bridging productivity and entertainment within a refined, precision-engineered device. The Razr Fold – FIFA World Cup 26™ Collection will be available for 7,499 AED. |
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About Lenovo and Motorola |
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Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). Motorola Mobility LLC was acquired by Lenovo Group Holdings in 2014. Motorola Mobility is a wholly owned subsidiary of Lenovo and is responsible for designing and manufacturing all Moto and Motorola-branded mobile devices and solutions. In 2025, Motorola Mobility announced its role as the Official Smartphone Partner of FIFA, marking a global partnership driven by a shared passion for innovation and technology. The partnership extends through 2027 and includes major FIFA competitions, notably the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™, reinforcing Motorola’s commitment to connecting fans around the world through meaningful, technology-led experiences. |
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About e& UAE: |
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e& UAE is the flagship telecom arm of e& in the UAE, built on a 5-decades legacy of connectivity excellence. Our mission is to deliver world-class superior connectivity experiences that fuel the UAE’s future-focused innovation. Leveraging the latest world-class technologies, e& UAE aims to transform lives and industries, turning every connection into an opportunity for growth and every interaction into a transformative possibility. We are focused on expanding our core services and digital marketplaces by enriching consumer value propositions that cater to new lifestyles and emerging demands beyond core telecom services, including health, insurance and gaming. As a trusted enterprise partner, e& UAE continues to power entire industries with 5G and AI, delivering a tailored ecosystem of solutions to meet their connectivity needs and more, empowering them to automate, innovate, transform, and scale. Strengthening our leadership position as an AI-powered telco, e& UAE delivers seamless connectivity, cutting-edge AI solutions, and sustainable innovation to uplift people and communities, and empower businesses and industries, so everyone thrives in a digital-first world. |
