OMODA marked a major milestone in its Middle East expansion with “OMODA Fashion Night,” a high-profile brand showcase blending technology, fashion and future mobility. The event, attended by around 300 regional and international media, influencers and automotive experts, signalled the brand’s growing commitment to the UAE as a strategic growth market.
More than a vehicle launch, the evening positioned OMODA as a lifestyle-driven mobility brand designed for the region’s design-conscious, tech-savvy drivers.
Technology Driving a New Era
Mark Ma, Deputy General Manager of Chery’s Middle East Region, highlighted the Middle East’s importance in OMODA’s regional strategy. He explained that the brand targets the new-generation LOHAS community — individuals who value lifestyle, sustainability, technology and aesthetics equally.
OMODA’s expansion into the Middle East, he noted, is not simply about introducing new vehicles, but about delivering intelligent mobility solutions that enhance everyday life. In the UAE, the brand will progressively introduce its Internet of Vehicles ecosystem and advanced driver-assistance technologies. Continuous upgrades to smart cockpit systems and vehicle electronic architecture aim to ensure seamless integration of technology into daily urban driving across cities such as Dubai and Abu Dhabi.
OMODA C7 Makes Regional Debut
The highlight of the evening was the unveiling of the OMODA C7, the brand’s next-generation global crossover SUV, which has arrived in the UAE. Designed for confident, quality-focused urban drivers, the OMODA C7 redefines the “Neo Crossover SUV” with a balance of refined styling and dynamic performance.
Built around OMODA’s “Art in Motion” philosophy, the OMODA C7 features sculpted body lines and premium detailing that create a bold yet elegant road presence. Its intelligent ecosystem combines smart cockpit interaction with advanced driver-assistance systems. Other intuitive technologies are also designed to reduce stress in high-frequency urban driving situations, delivering a smoother and more relaxed mobility experience.
Inside, the OMODA C7 emphasises comfort, safety and quality. Optimised cabin space, premium materials and advanced configurations create a quieter, more refined driving environment suited to modern UAE lifestyles.
The OMODA C7 will be offered with two powertrain options. The petrol version features a 1.6-litre TGDI engine paired with a 7-speed dual-clutch transmission, producing 197 horsepower and 290 Nm of torque. The Super Hybrid System variant combines a 1.5-litre turbocharged engine with a dedicated hybrid transmission, delivering 347 horsepower, 515 Nm of torque and up to 95 kilometres of pure electric range.
The OMODA C7 petrol variant is competitively priced starting from AED88,900/-, while the advanced OMODA C7 SHS (Super Hybrid System) model starts from AED114,900/-. To mark the launch, customers can also benefit from an exclusive early bird booking reward of AED4,000 across both variants, adding further value to this next-generation crossover offering.
Expanding the Line-Up
Also showcased was the refreshed OMODA C5 SHS (Super Hybrid System), a sporty and efficient model engineered for dynamic urban mobility. Powered by an advanced turbocharged powertrain, the OMODA C5 SHS delivers responsive acceleration, smooth performance and impressive fuel efficiency, making it well-suited for everyday city driving in the UAE. Combining bold, contemporary design with practical versatility and intelligent technology, the OMODA C5 SHS reinforces OMODA’s commitment to performance-driven innovation. Together, the OMODA C7 and OMODA C5 SHS strengthen OMODA’s UAE portfolio, offering a well-defined crossover and sedan line-up tailored to diverse lifestyle needs.
Technology Meets Fashion
A standout moment of the evening saw models wearing couture inspired by OMODA’s design language share the runway with the AiMOGA robot, transforming the launch into a futuristic fashion-tech spectacle. The showcase reinforced the brand’s philosophy that technology should be tangible, experiential and seamlessly integrated into modern lifestyles.
With the UAE positioned as a regional innovation hub, OMODA continues to expand its Middle East footprint while preparing for its role as a Principal Partner at London Fashion Week 2026, further cementing its NEO-FASHION identity on the global stage.
