Winning teams of the ‘Sport of Kings’ presented with luxuriously high-end FRAME® gift packages, the Advanced Mediterranean Pro-Ageing Solutions brand from Italy
Dubai, UAE: Plutas Trading DMCC, the exclusive partner in the UAE and the Middle East of global luxury wellness, beauty and fragrance brands, along with Mìsula and FRAME®, the first complete range of products and services that targets skin health, wellbeing and longevity, congratulated the winners of the Gold Cup 2022 Dubai Open polo event held at the Al Habtoor Polo Resort and Club.
As Gift Sponsors of one the best polo tournaments worldwide, all the winners of this year’s edition of the Gold Cup 2022 Dubai Open were awarded gift packages containing FRAME® products by Vanessa Douglas, CEO, Plutas Trading, exclusive partner of Mìsula and FRAME® in the UAE; Florian Suceava, co-founder and Strategic Marketing and Business Developer; and Savannah Hillebrand, Global Brand Manager, both from Mìsula Cosmetics.
“We are extremely grateful to have been given this opportunity to introduce Mìsula and FRAME®, our luxuriously high-end Advanced Mediterranean Pro-Ageing Solutions, to such an elite audience of this prestigious ‘Sport of Kings’ sporting event in the region,” Vanessa said. “Congratulations to all the winners for a well-deserved win, as well as to the organisers for such a successful event.”
“Mìsula and FRAME® are deeply honoured to be part of this exciting and fun-filled sporting event that is being followed with great enthusiasm by some of Dubai and the UAE’s elite local and expatriate community,” Florian said. “As a luxuriously high-end brand that features a high level of natural ingredients and technological content, we are indeed thankful for having been able to reach out to such a wonderful and receptive audience.
“Congratulations to all the winners and thank you to the organisers for making us a part of this prestigious sporting event,” Savannah added.
Mìsula and FRAME® will also be present at stand J14 of the Professional Beauty GCC event and exhibition happening on 7 to 8 March 2022 at the Festival Arena in Dubai.
About Plutas Trading DMCC:
Plutas Trading DMCC was established in 2018 by Vanessa Douglas in Dubai to provide a niche luxury exclusive distribution and representation platform. Such platform is aimed at empowering global luxury brands to enter the market, tap into its huge business opportunities and realize their growth aspirations in this part of the world. In its quest for new, exciting and strategic business partners, as well as to nurture and preserve its distinct brand identity as the epitome of luxury, Plutas carefully selects the brands it works and partners with. Apart from possessing a genuine brand persona of luxury, elegance and style, these brands must be aligned with Plutas’ primary business objective of bringing only the best, the finest and most luxurious experiences to consumers. To date, with its unmatched expertise and niche services in brand marketing, sales, e-commerce, logistics and distribution, Plutas is the exclusive distributor and representative of luxury health, wellness, beauty and fragrance brands such as Teami, Margy’s Monte Carlo, Elline, Valeur Absolue, Mìsula and Frame®.
In Italian, mìsula is a word in the dialect of the town of Castelluccio Superiore, which is right in the heart of the territory of the Pollino National Park, a UNESCO Heritage Site and Global Geopark. The so-called mìsule (the plural form of mìsula), refers to the ancient terracing placed inside the historic center of the town. Mìsule were essentially small, private cultivation sites where medicinal plants and herbs, vegetables and legumes were traditionally grown. Cultivation was made possible by the genial management of spring waters which, through canals and artificial ducts, irrigated the mìsule of the town’s inhabitants in strictly pre-established days and times. This historic practice is still alive today and for centuries, the mìsule have represented an important aspect of hydrogeological preservation of the rocky ridge on which the town of Castelluccio Superiore stands; they are places that naturally lend themselves to the preservation of local biodiversity, which is crucial to the status of a UNESCO World Heritage site. As such, Mìsula is the brand that encompasses all our product lines and distinguishes our retail spaces. It is the space in which we grow our ideas, product lines, and projects, both from a physical and creative point of view.
Frame® is the first line of products presented by the Mìsula world. It is the first complete range of Pro-Ageing products and services targeting skin health, wellbeing, and longevity. 100% Italian, the products are made with raw plant extracts originating from controlled supply chains within the Pollino National Park, a UNESCO World Heritage site, providing locally-grown, certified plants that are local to the Mediterranean basin. Evoking the roots and composite identity of the brand, Frame® was founded in order to take the history and expertise of the VOS Group, an Italian holding of companies that boast thirty years of technical and scientific experience, and harmoniously blend that with a new, positive approach to the ‘culture’ of ageing that encompasses the Mediterranean spirit. The foundation of Frame’s identity is in its holistic approach, tailored products and comprehensive services that seek to satisfy customers of all ages, lifestyles, ethnicities and geographical locations. Extensive research, years of experience in the field of wellbeing, and collaboration with universities and private laboratories have contributed to the definition of Frame’s personal and unique approach: considering ageing not as a disease to fight against, but rather, as a stage of life in which health and beauty must be safeguarded with virtuous products, rituals and behaviors capable of combining treatment with pleasure, stemming from the Mediterranean culture of wellbeing. It pioneers a new attitude towards ageing, whereby a Pro-Ageing approach can encourage us to adopt healthier habits, strengthen our immune systems, and prolong the length and quality of our lives.