Shaista Asif, Cofounder and Group COO of PureHealth, has been named as the Group CEO.
Abu Dhabi, UAE: PureHealth Holding, announced today a new leadership structure to its organisational model ahead of its initial public Offering (“IPO” or the “Offering”) on the First Market of the Abu Dhabi Securities Exchange (“ADX”) in a move to fully align with its business strategy and simplifying MENA’s largest healthcare conglomerate and management structure.
Farhan Malik, Founder and Managing Director of PureHealth, said: “The Board and I are delighted that Shaista Asif has accepted the role of PureHealth Chief Executive. Shaista is a dynamic, values-driven business leader who has a diverse background of experiences and an excellent track record of delivery in the global health industry. Her exceptional strategic capabilities, proven operational effectiveness, and strong experience in both developed and developing markets are significant assets that will undoubtedly propel PureHealth towards greater heights in the healthcare industry.”
Under the new structure, PureHealth founder Farhan Malik has been appointed as Managing Director. His expanded mandate will include further developing PureHealth’s business globally, formulating effective strategies, and ensuring the delivery of service excellence to clients, thereby adding value to shareholders.”
“We look forward to Shaista realising the full potential of PureHealth as a winning healthcare conglomerate which delivers long-term growth and value for all its stakeholders”, Malik added.
Earlier this year, Forbes Middle East ranked Shaista Asif among the top 10 in the 2023 list of the 100 Most Powerful Businesswomen and number 1 healthcare leader across the region. With more than 22 years of experience, 16 of which she has spent in the healthcare industry. She cofounded the PureHealth Group in 2006 and assumed her current role in 2010.
During her time at PureHealth Shaista has overseen multiple successful acquisitions including Abu Dhabi Health Services Co (SEHA), The National Rehabilitation Center (NRC), The National Health Insurance Co. (Daman), the largest healthcare insurance company in the UAE; acquisition of stake in Ardent Healthcare, the 4thlargest private healthcare group in the USA, and led the landmark acquisition of Circle Health Group, the first-of-its-kind healthcare acquisition by a UAE-based group in the UK, given its scale and magnitude, a deal worth US$ 1.2 billion.
In her role as Group Chief Operating Officer, Shaista’s direction has been critical in leading PureHealth’s commitment to a sustainable future, becoming part of the United Nations-backed Race to Zero initiative for Climate Change, and pledging Net Zero emissions by 2040 – the first and only healthcare company in the Middle East to do so. She also spearheaded several AI-driven initiatives, in line with PureHealth’s vision, including the launch of Pura, the region’s first AI-backed healthcare companion app, which is helping people live healthier, longer lives; as well as the launch of PureNet, a dedicated healthcare cloud providing digital health as a service platform – the first in the region. As a steadfast supporter of women, Shaista organised and hosted over 500 attendees, female leaders, and senior government officials at the ’Remarkable Emirati Women’ summit, under the patronage of Her Highness Sheikha Fatima Bint Mubarak, the Mother of the Nation, and played a key role in the launch of the Emirati Women Chapter, a mentorship initiative dedicated to empowering and inspiring Emirati women. PureHealth’s initial public offering on the Abu Dhabi Securities Exchange raised Dh3.62 billion ($986 million), exceeding expectations due to strong investor interest. The IPO was oversubscribed across all tranches with total gross demand exceeding Dh265 billion ($72 billion).
PureHealth has been on a journey of consolidation and growth over the past years. With a diverse UAE portfolio encompassing over 25 hospitals, 100 clinics, multiple diagnostic centers, health insurance solutions, pharmacies, health tech, and procurement, PureHealth is also actively expanding its presence globally including the recent acquisition of 100 percent stake in Circle Health Group, the UK’s largest independent operator of hospitals, marking an important milestone in the company’s journey towards creating a global healthcare network which revolutionizes patient care. In May 2023, PureHealth completed its acquisition of Ardent Health Services, which is USA’s fourth largest private healthcare group, becoming the only Middle East based healthcare provider to directly acquire assets in US hospitals and clinics.
About PureHealth:
By advancing the science of longevity, PureHealth is introducing the healthcare of the future from the UAE to the rest of the world. PureHealth is the largest integrated healthcare platform in the Middle East, with an ecosystem that challenges lifespans and reimagines health spans. With 25+ hospitals, 100+ clinics, multiple diagnostic centers, health insurance solutions, pharmacies, health tech, procurement, investments and more, its groundbreaking innovations are at the forefront of healthcare, as the company is on a mission to unlock time for humankind.
PureHealth’s network of healthcare facilities across Abu Dhabi and the Northern Emirates comprises:
- SEHA – Abu Dhabi Health Services Company – One of the largest healthcare networks of hospitals and clinics in the UAE.
- Daman – The National Health Insurance Company, the UAE’s leading health insurer.
- The Medical Office – Overseeing Sheikh Khalifa Hospitals and healthcare facilities. established under the initiatives of H.H. the President of the UAE.
- Rafed – The UAE’s largest healthcare Group Purchasing Organization.
- PureLab – Managing and operating the largest network of laboratories in the region
- Abu Dhabi Stem Cells Center – Specialist healthcare center focused on cell therapy and regenerative medicine.
- One Health – Sales, service support, and engineering network that provides end-to-end medical solutions.
- The Life Corner – Abu Dhabi’s first holistic pharmacy, serving the health and wellness establishment.
- Ardent – The fourth largest privately held acute care hospital operator in the USA.
