- In another regional first, Ras Al Khaimah’s leading lifestyle developer will be present throughout the month of August at Harrods, the world’s leading luxury department store, showcasing its prestigious portfolio of developments to UK and GCC residents and visitors
- This activation further cements Al Hamra’s strategic approach of connecting with key markets and enhancing demand for its exclusive, luxury properties in Ras Al Khaimah.
Ras Al Khaimah, United Arab Emirates,August 2024: Al Hamra, a pioneering lifestyle developer and real estate investment company in Ras Al Khaimah, will be targeting UK and GCC investors and residents via a special activation in London at the world’s leading luxury department store, Harrods.
In a first for a regional developer, and running for the whole month of August, Al Hamra will have a stand on Harrods’ fifth floor showcasing the exclusive luxury living options at a range of recently launched premium and ultra luxury residential properties to potential investors.
Part of a wider initiative to connect with target audiences in key locations, Al Hamra’s Harrods activation will allow the potential investors to explore Destination Al Hamra in Ras Al Khaimah and the premium lifestyle it offers.
Among the pipeline of exciting projects being showcased to Harrods visitors is the Waldorf Astoria Residences Ras Al Khaimah – the emirate’s most prestigious address. Comprising 43 ultra-luxury residences, penthouses, sky palaces and villas, the development promises unparalleled living experiences with palatial interiors and unrestricted views of the Arabian Gulf and the region’s first integrated gaming resort – The Wynn Al Marjan Island.
Al Hamra Waterfront, another premium residential project located on the shores of the Royal Yacht Club of Ras Al Khaimah, offers 622 apartments, 19 townhouses and a range of world-class leisure and recreational amenities across five residential towers.
With superb travel links and a business-friendly environment for investors and entrepreneurs, Ras Al Khaimah’s property values are continuing to rise steadily. Demand is at an all-time high, driven by sophisticated investors from a range of nationalities who are choosing the Emirates as a place in which to live, work, play and invest.
Offering an attractive business environment, the Emirate was named the fourth-best city for expats to live and work in by the InterNations Annual Report 2023, and, in 2019, Ras Al Khaimah was ranked 30th for ease of doing business among 190 economies in the World Bank’s global survey. Worldwide interest has also increased due the recent announcement of the UAE’s first fully integrated casino resort coming soon to Ras Al Khaimah, and a raft of leading global hospitality brands and branded residences are also planning new properties in the emirate.
Al Hamra’s presence at Harrods will help highlight to visitors the advantages of living in an established integrated community with a fully-serviced marina and championship 18-hole golf course – a DP World Tour venue, as well the high return on investment for premium real estate in an exclusive project with a limited number of available properties for sale.
Benoy Kurien, Group CEO of Al Hamra, said: “We are always seeking new and innovative ways to directly communicate with investors and buyers in our key markets, and are delighted to be partnering with Harrods – a brand that shares our values of premium excellence – on this first-of-its-kind activation for Al Hamra. The Al Hamra team will be present on the ground in the heart of London for the entire month of August, highlighting its ultra luxury and premium residential projects and the destination’s unparalleled waterfront lifestyle offering to potential new investors.
“The United Kingdom is one of Al Hamra’s primary target markets, and a majority of residents and investors across Al Hamra’s extensive residential portfolio are from the UK and Europe. Our expertise in delivering innovative lifestyle experiences and products in Ras Al Khaimah, combined with the Emirate’s visionary approach, has created an array of premium real estate opportunities.
“Attracted to Al Hamra’s luxurious waterfront lifestyle, these developments offer a wide range of amenities for residents and tourists alike, and allied with Ras Al Khaimah’s tax-free, business-friendly environment, we have seen high levels of demand from this all-important market and look forward to welcoming visitors to our pop up.”
The Harrods activation will be launched under the umbrella of Al Hamra’s strategic five-year plan, which outlines several targets between 2023 and 2027. It focuses on diversifying revenue streams, expanding services, and leveraging existing assets to create new and sustained opportunities for growth via a three-pronged approach that brings hospitality, retail, and real estate to the forefront.
About Al Hamra:
Al Hamra is a leading lifestyle development and investment company, based in Ras Al Khaimah, UAE, and has been ranked among the top 50 GCC developers in 2022 by Construction Week Middle East. The company has been instrumental in shaping the Northern Emirate’s real estate and investment landscape across residential, retail, hospitality, leisure, and entertainment since its inception in 2003. In line with Ras Al Khaimah’s vision 2030, Al Hamra unveiled its ambitious five-year roadmap underpinned by a three-pronged approach to deliver premier lifestyle experiences, quality products, and world-class services. The company is committed to supporting Ras Al Khaimah’s transformational journey as one of the foremost investment, business, residential, and tourism destinations by driving sustained growth on the back of expanding its existing residential and hospitality portfolios, while also optimising retail and investing in value-added services.
Located just 45 mins away from Dubai International airport, and the free-trade zone, Al Hamra entails entities such as the multi-award-winning Al Hamra Village, Al Hamra Golf Club, Royal Yacht Club of Ras Al Khaimah, and Manar Mall in addition to its upcoming ground-breaking residential project – Falcon Island – which will surpass all previous developments in the Emirate. Al Hamra also owns iconic hospitality assets such as Waldorf Astoria Ras Al Khaimah, The Ritz-Carlton Ras Al Khaimah Al Hamra Beach, Al Hamra Residences, Al Hamra Waterfront, Waldorf Astoria Branded Residences, the Al Hamra Village Hotel managed by Deutsche Hospitality, as well as the newly opened Sofitel Ras Al Khaimah Beach Resort. Al Hamra aims to enhance the destination appeal of Ras Al Khaimah while driving regional and global partnerships that create exceptional value for customers, visitors, and investors alike.
About Ras Al Khaimah:
Ras Al Khaimah (RAK) is the northernmost of the seven Emirates that make up the United Arab Emirates. It is known for its rich history, dating back 7,000 years, and diverse landscape, from 64km of pristine beaches, to terracotta deserts and an imposing mountain backdrop. The Emirate is home to the highest peak in the UAE, Jebel Jais, which features the world’s longest zip line, at almost 3km.
RAK is also centrally located at the modern crossroad between Europe, Asia, and Africa, with one third of the world’s population within four hour’s flying time, making it an ideal location for businesses to expand into the UAE, the Middle East and Africa and beyond. Indeed, the World Bank’s Doing Business report ranks RAK 30th out of 190 economies for ease of doing business.
At the Emirate’s economic heart lies multiple major companies and diverse sectoral interests, including manufacturing and tourism. Major companies include RAK Ceramics, RAKBANK, Julphar Pharmaceuticals, RAK Ports, RAK Rock, Stevin Rock, RAK Economic Zone, RAK Gas. Supporting these industries is a modern infrastructure, state-of-the-art industrial areas and business parks and world-class hotels, facilities, and attractions for tourists.
For the past decade, RAK has been consistently rated ‘A’ by Fitch and Standard & Poor’s rating agencies and already the Emirate is home to more than 38,000 businesses from 100 countries representing over 50 industries. RAK Courts is also the fastest court in the world at enforcing contracts in commercial disputes.
