REDTAG launches Arab star Myriam Fares-endorsed Ramadan collections, gives a refreshing touch to value fashion
REDTAG, the Middle East’s leading value fashion and homeware brand, has launched its 2022 Ramadan Collection endorsed by Arab pop legend and “Queen of Stage” Myriam Fares. The collection is a medley of high-street fashion and haute couture.
Dubai, UAE: REDTAG, the region’s favourite value fashion and homeware brand, has announced the launch of its latest Myriam Fares Ramadan Collection, which embodies the Arab star’s personality and statement-making fashion sense. The launch is part of REDTAG’s multiple, industry-first value propositions for this year’s festivities.
The highlights of the 2022 Myriam Fares Collection include pleated dresses in soothing colours, a bright bandana-pattern dress in eye-catching red, and a long-sleeve embellished dress in jet black. The designs boast Middle Eastern elements as well as reinterpretations of global contemporary fashion.
For those who seek a sophisticated option, there are button-front short-sleeved shirts to go with high-waisted relaxed pants in beige. The seasonal bliss is embodied by a camel dress and exquisite sequin mini dress — all with matching accessories to give a complete, refreshing makeover. The collection truly reflects the coming together of a widely celebrated artist and a value fashion giant.
“The longevity of our association with Myriam Fares, the mutual admiration, and a shared regional culture have resulted in a beautiful ensemble for this Ramadan. We exude excellence in our product quality and who we associate with. The latest collection is the best example of this. Yet, this is only a part of what we are offering this Ramadan,” said Shehbaz Shaikh, Chief Retail Officer, REDTAG.
Attesting to Shehbaz’s words are REDTAG’s other Ramadan offerings, which include daily and weekly cash giveaways across the region, free assured gifts on every purchase, and a raffle draw that will see 10 lucky winners take home a car in the KSA. In addition, REDTAG has launched Ramadan-inspired homeware and fashion collections for the whole family.
“REDTAG has become synonymous with customer-centric value propositions. We have launched — and continue to launch — several first-to-market services in the region, solidifying our position as a leading value fashion brand. This Ramadan was another opportunity to walk the talk,” added Shehbaz Shaikh.
In the past few years, REDTAG has launched hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. REDTAG has expanded its e-commerce presence in the KSA and introduced WhatsApp shopping in the rest of the Middle East. Its tiered loyalty program — RT Rewards — boasts over 15 million members. REDTAG’s contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.