- Rhenus awarded Gold in the category “Best Communication of the Employer Brand to the Internal Audience”
- Empower Tour recognised for engaging employees across different roles, locations and working environments
- 2% of participants said the initiative strengthened their connection to Rhenus’ employer brand, Empowered by You
28 September 2026 – Rhenus has won Gold at the Employer Brand Management Awards 2026 in the category “Best Communication of the Employer Brand to the Internal Audience”, recognising the company’s success in engaging employees through its global employer brand, Empowered by You.
The award was presented in London by Communicate Magazine, which celebrates excellence in employer branding, employee engagement and internal communications. Judged by an independent panel of senior employer branding, communications and people professionals from leading international organisations, the award recognises Rhenus’ innovative approach to engaging a large, geographically dispersed workforce, many of whom work in operational roles outside a traditional office environment.
The judges highlighted the creativity of the initiative, the high level of employee participation and its success in connecting directly with employees across different functions, business units and locations.
At the heart of the award-winning programme is the Empower Tour, an initiative designed to make the company’s employer brand tangible, relevant and accessible to employees throughout the organisation. Through a specially branded tour truck, interactive activities, face-to-face engagement and local events, the tour brought the four pillars of Empowered by You directly to employees, creating a memorable and meaningful experience.
“Winning Gold is a wonderful recognition of what we have achieved together,” said Lisa te Kaat, Group Director of People Attraction & Engagement at Rhenus.
“Our employer brand comes to life through our people. We wanted to create an experience that employees could genuinely connect with and see themselves reflected in. This recognition confirms that the strongest employer brands are not only communicated, but lived.”
Rhenus launched its global employer brand, Empowered by You, at the end of 2024 to create a shared understanding of what it means to work at Rhenus while reflecting the diversity of experiences across its regions, functions and business units. Built around the pillars of Purpose, Opportunities, Community and Entrepreneurship, the employer brand highlights the meaningful contribution every employee makes to the company’s success.
Employee feedback demonstrated strong engagement, with 86.2% of participants stating that the Empower Tour helped them feel more connected to the employer brand. The results demonstrate how employee-centred initiatives can strengthen engagement, reinforce company culture and build a greater sense of belonging across a diverse international workforce.
The award also reflects Rhenus’ broader commitment to fostering a people-centred culture. By transforming its employer brand from a communications concept into a real employee experience, the company aims to deepen engagement and strengthen connections between employees across its global organisation.
The Gold award marks an important milestone in the ongoing development of Empowered by You. Building on the success of the Empower Tour and related initiatives, Rhenus will continue to invest in meaningful employee experiences that bring its culture and values to life across the world.
About Rhenus
The Rhenus Group is one of the leading logistics specialists with global business operations and annual turnover amounting to EUR 8.2 billion. 39,000 employees work at 1,300 business sites in more than 70 countries and develop innovative solutions along the complete supply chain. Whether providing transport, warehousing, customs clearance or value-added services, the family-owned business pools its operations in various business units where the needs of customers are the major focus at all times.
