Rixos Hotels Gulf Champions Community Engagement by Partnering with DOFA to Elevate Youth Football in the UAE.
The hotel chain has signed a year agreement with DOFA, the Dubai Open for Football Academies, becoming the official accommodation partner for all DOFA events and providing the organisation with sponsorship
Dubai, UAE (May 2024): Rixos Hotels Gulf has recently announced its groundbreaking partnership with DOFA, the Dubai Open for Football Academies. This vibrant, lifestyle brand, which boasts a series of hotels and resorts across the UAE and globally and prides itself on its community involvement, is now marking its entry into the realm of sports partnerships. This collaboration signifies Rixos Hotels’ commitment to fostering youth development and promoting sports excellence in the region.
DOFA, the official youth league for academies in Dubai, is backed by the Dubai Sports Council and the UAE Football Association, making it the largest youth football event in the United Arab Emirates. It is renowned for organising over 32,000 matches down through the years, involving more than 25,000 players, 1,500 teams, and 250 clubs.
The organisation has chosen Rixos Hotels as its exclusive hotel partner, recognising the brand’s alignment with its mission of enhancing community development through sports. As the first-ever hotel chain to partner with DOFA, Rixos Hotels is set to play a pivotal role in supporting the region’s biggest youth football championship. To demonstrate their commitment to this partnership, referees in all DOFA leagues will now have the Rixos logo on their uniform.
Through this partnership, Rixos Hotels will provide player-of-the-match MVP awards during award ceremonies held at Rixos Hotels throughout the country along with extending exclusive 20% discounts off room rates across all UAE Rixos Hotels to DOFA members. They will also be actively contributing to the growth of the Talents Club initiative, aimed at discovering and rewarding young talented players and they have given a series of room vouchers to DOFA, which will be used as giveaways or raffle prizes throughout the year.
“Our partnership with DOFA underscores Rixos Hotels’ efforts to promote sports and nurture talent within the community,” said Cenk Ünverdi, Managing Director of Rixos Hotels Gulf Region. “We are thrilled to support DOFA’s vision of empowering young athletes and look forward to collaborating with the organisation throughout the year.”
Rixos Hotels Gulf is already known for encouraging community engagement, with the Rixy Kids Club and Exclusive Sports Club two staples of its unique offering. This new partnership will further enrich the hotel chain’s offerings and solidify its position as a premier destination for families and sports enthusiasts.
|
ABOUT RIXOS HOTELS: Established in 2000, Rixos is one of the world’s fastest-growing luxury hotel chains specializing in luxurious all-inclusive holidays. At the heart of every Rixos Hotel & Resort is a revitalizing wellness spa with an authentic Turkish Hammam, renowned for its unique selection of spa rituals, revolutionary entertainment program, one-of-a-kind children’s edutainment programme at Rixy Kids Club and action-packed challenges at Exclusive Sports Club. Each hotel offers a distinctive variety of restaurants and bars, an exciting entertainment and sports schedule, and a diverse range of lavishly appointed rooms and suites. Each Rixos, be it in Turkey, UAE, Russia, Croatia, Switzerland, Egypt, Kazakhstan, and Qatar, serves as a genuinely inspiring location due to its best-in-class facilities, dining options and entertainment venues. The award-winning Rixos Hotels have received global recognition from distinguished professional bodies, including the American Five Star Diamond Award, Conde Nast, World Travel Awards, Haute Grandeur Global Awards and TripAdvisor. Rixos Hotels currently operates five hotels in the United Arab Emirates: Rixos Premium Dubai in JBR Dubai, Rixos The Palm Dubai Hotel & Suites in Palm Jumeirah Dubai, Rixos Bab Al Bahr in Ras Al Khaimah, Rixos Premium Saadiyat Island and Rixos Marina Abu Dhabi in Abu Dhabi. Rixos Hotels is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021. ABOUT ALL INCLUSIVE COLLECTION: ALL Inclusive Collection brings together the best resorts from leading global brands, reimagining the all-inclusive experience to offer luxury havens of escapism and entertainment. Launched in 2023, ALL Inclusive Collection is a digital platform allowing guests to discover and book a highly curated selection of all-inclusive resorts worldwide. allinclusive-collection.com brings together over 30 resorts from globally renowned brands, including Rixos, SO/ and Swissôtel, with plans to expand to over 50 resorts in the next three years, from leading brands including Hyde, Mondrian, SLS, and Fairmont. ALL Inclusive Collection builds on the success of Rixos, a leader in the all-inclusive market, challenging the historical perception of all-inclusive by creating a premium experience with exceptional and varied culinary destinations and high-quality entertainment. The “all-inclusive, all-exclusive” concept by Rixos forms the foundations of the ALL Inclusive Collection’s experience pillars, which help to ensure that each resort delivers an exceptional quality experience every time. All aspects of a guest’s stay, from food and drink to activities and entertainment, are included in the booking price – a key differentiator from others in the market. ALL Inclusive Collection is from Ennismore, a global leader in lifestyle hospitality; Ennismore is a joint venture with Accor, which holds a majority shareholding. allinclusive-collection.com. |
