SAMBAZON – the organic, fair trade, sustainably-sourced açaí brand – will be serving free freshly prepared açaí bowls at Taste of Dubai 2026, the city’s beloved annual food, drink, and entertainment festival, taking place from February 6-8 at Dubai Media City Amphitheatre.
Festival visitors can find SAMBAZON at Stand S1, where the brand will be hosting a food truck activation designed to deliver high-energy engagement and hands-on discovery. Visitors will be able to easily spot the SAMBAZON truck at the bustling event, thanks to the vibrant branding – featuring bold hues and açaí visuals – and a live preparation window where bowls will be freshly made throughout the day.
Everyone’s invited to enjoy the free Instagrammable açaí bowls, as well as learn more about the Brazilian berry and the brand’s community-forward processes.
Taste of Dubai is one of the region’s most influential consumer food festivals, attracting thousands of foodies each year. For SAMBAZON, the event offers a fantastic opportunity to connect directly with its growing UAE community and introduce new audiences to authentic açaí and its sustainable sourcing.
“Events like Taste of Dubai allow us to bring our brand to life,” said Valter Vale, Director of Marketing, International at SAMBAZON. “By preparing bowls live and engaging directly with visitors, we can share not just the taste of açaí, but the values behind it – from sustainability and transparency to quality and community.”
He continues: “We work directly with thousands of small family farmers in the Amazon and invest back into those communities as we grow. A portion of every SAMBAZON purchase helps fund schools, healthcare, and sustainable livelihoods for farming communities in the Amazon Rainforest.”
While SAMBAZON will not be hosting formal workshops, visitors can watch the team prepare bowls in real time, offering an interactive look at how to build the perfect açaí bowl, along with preparation tips and product insights.
Favoured by conscious consumers all over the world, a typical bowl might include a smooth organic açaí base, blended with banana and plant-based milk, topped with fresh fruits such as banana and berries, crunchy granola, coconut flakes and a selection of superfood toppings like chia, flax or cacao nibs.
Naturally energising and rich in antioxidants, açaí bowls are usually customisable, offering a plant-based option that balances flavour, texture and nourishment while showcasing authentic, sustainably sourced açaí.
The brand’s presence also reflects broader trends shaping the wellness and food space, including growing demand for plant-based and functional foods, clean-label ingredients, reduced sugar options, and ethically sourced products. Açaí continues to gain popularity as a naturally energising, antioxidant-rich superfruit, particularly within experiential and customisable food concepts.
SAMBAZON offers the original açaí experience – sustainably sourced, freshly prepared, rich in antioxidants and full of flavour. Its vibrant food truck will serve as a superfruit destination that’s both good for the body and good for the planet.
For a free açaí bowl, visit SAMBAZON at Stand S1 at Taste of Dubai 2026.
