The creative campaign aims to capture the spirit of Ramadan, while highlighting SmartThings innovation.
• Samsung’s SmartThings app has over 20 million users in the Middle East and this number is expected to grow by at least 1 million users every quarter.

Riyadh, Saudi Arabia: With the coming of the holy month of Ramadan, Samsung Electronics has launched a campaign to inspire people to connect and celebrate smarter during this auspicious time. Aptly named ‘Connect Smarter This Ramadan,’ the campaign is designed to showcase the immense convenience of the SmartThings app and highlights routines created based on our changing  habits, ultimately enabling all Samsung users a personalised and unforgettable Ramadan experience. 

In today’s fast-paced and digitally driven world, connectivity has become a fundamental part of our daily lives. The audience in the Middle east are very keen on moving towards transforming their  homes in “smarter homes”.  Currently Samsung’s SmartThings app has over 20 million users in the Middle East and this number is expected to grow by at least 1 million users every quarter. As a leading technological innovator, Samsung Electronics recognises the demand & shift thus, is committed to creating a better future for everyone. With its progressive SmartThings technology, the brand is transforming homes into fully connected ecosystems to redefine the true meaning of home connectivity. Samsung’s broad lineup of connected devices allows for convenience, peace of mind and effortless entertainment, which also connects with a vast partner ecosystem that includes well-known smart home, lighting and sound systems – all integrated with the SmartThings app

Samsung’s SmartThings technology has evolved beyond just being a connected home solution to become an essential part of everyday life for consumers. With its innovative features and intuitive design, SmartThings empowers users to maintain their daily routines more efficiently and productively, providing a comfortable and seamless experience. This is especially true during the holy month of Ramadan when SmartThings users can enjoy a stress-free and spiritually smart experience. With a range of intelligent features built into Samsung’s ecosystem of devices, users can spend less time organising and more time performing good deeds and focusing on their spiritual journey.

Whether its celebrating togetherness over iftar, catching up on the season’s best entertainment shows, hosting the family for suhoor, or creating a dedicated space for your prayers, a single command through the app will control and transform whatever space you are in.

Experience the magic of connected living while caring for our planet. Samsung’s digital appliances and SmartThings technology allow users to build more convenient cleaning habits, lower energy consumption and save even more in the process. Whether setting the perfect wash cycle or monitoring the washing progress, Samsung’s ecosystem of products is designed to make life easier and more efficient.

Omar Saheb, Chief Marketing Officer – MENA Regional HQ at Samsung Electronics, said: “Samsung Electronics has always been at the forefront of innovation, continuously introducing innovative technologies that empower people and improve their lives. With a customer-centric approach, Samsung’s vision is to empower consumers through smart connectivity, which is evident in the ‘Connect Smarter This Ramadan’ campaign. The SmartThings connectivity technology allows over 20 million consumers in the Middle East to customise and personalise their homes to fit the fast-paced Ramadan season. With SmartThings, users can gain insights on connected devices, manage house chores, and monitor their self-wellbeing, both inside and outside the home, all with a single app, freeing up valuable time to spend on things that matter during the holy month.”

Samsung is keen to provide smart and personalized experiences to its consumers, so during the holy month of Ramadan, the brand is allowing consumers across the region to enjoy exclusive bundle deals, discounts, and not-to-be-missed flash sales. 

The exclusive deals will be on select Samsung products ranging from mobile phones and home appliances to TVs and home-entertainment devices. These deals will be available on Samsung’s eStore, at Samsung stores, and at independent retailers. 

About Samsung Electronics Co., Ltd.:

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, memory, system LSI, foundry, and LED solutions.

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