Samsung Gulf Electronics has launched Hidden Art – an exciting pursuit of culture and style in the form of a three-week art hunt, running until January 21, inviting customers across the UAE to find a “hidden” artwork piece displayed on The Frame Pro TV within select* Samsung stores.
Each week, Samsung Gulf will quietly reveal a new artwork via @samsunggulf on Instagram, prompting shoppers to visit participating stores, to track and search the featured piece on The Frame Pro, and then submit their photo via social media for a chance to enter a raffle draw to win The Frame Pro.
To participate, customers must first spot the weekly artwork announced via Samsung Gulf’s Instagram then head to one of the select Samsung stores in the UAE to find the very same artwork showcased on The Frame Pro. Once located, they will scan an accompanying QR code placed next to the display to complete a short questionnaire. After completing the form, participants will take a screenshot as proof of submission and their successful hunt, along with a photo of the artwork they found in-store.
To enter the raffle draw, participants can directly message @samsunggulf both the screenshot and the photo of the artwork, and then comment “Done” on Samsung Gulf’s post. At the end of the three-week campaign, Samsung Gulf will select the winner via a raffle draw.
This is an opportunity for both art lovers and tech enthusiasts to win one of the world’s most elegant TV’s that becomes a masterpiece of art when turned off, with the Samsung Art Store** that is home to over 4,000 works to choose from. This interactive competition brings the beauty of art to consumers across the UAE, to showcase The Frame Pro’s captivating display.
*Competition is running in the below stores:
Samsung – Ajman City Center
Samsung – Sahara Center
Samsung – Dubai Mall
Samsung – Dubai Hills Mall
Samsung – Mirdif City Center
Samsung – Nakheel Mall
Samsung – Al Zahia City Center
Samsung – Burjuman
Samsung – Deira City Center
Samsung – Khalidiyah Mall
Samsung – Mall of the Emirates
Samsung –Wahda
Samsung – Galleria
**Requires a Samsung Account and Wi-Fi. A subscription is required to enjoy all the art from the Art Store.
