- Seara and Howayda Abu Heif will be collaborating in a nine-episode cooking show called “Cooking with Howayda”, to cook healthy traditional Ramadan favorites.
- The episodes will be available to watch on Facebook, Instagram and Eishoha Ahla page.
- Episodes will be posted every Thursday and Sunday
- Episodes can be watched on April 3rd , April 7th, April 10th, April 14th, April 17th, April 21st, April 24th, April 28th
United Arab Emirates: Seara, a global food brand completely committed to high-quality Halal products, is partnering with health coach Howayda Abu Heif in launching on Eishoha Ahla page on Facebook and Instagram this Ramdan (April,2022). The nine episode show “Cooking with Howayda”, showcases the culinary enthusiast giving viewers healthy traditional recipes for Iftar such as “Cooking with Howayda”, along with new twists on classic flavors for their families to enjoy during the month of Ramadan.
Abu Heif hosted the MBC program Green Apple, the most popular and longest running health and wellness show in the Arab world for almost 15 years, establishing herself as a household name to millions of Arabs in the region and abroad. She is proud to be producing content that promotes health and nutritious meals by giving the people an opportunity to enjoy cooking at home. In addition to practical tips on how to stay fit and healthy while fasting, the show will highlight the advantages of home-made dishes in promoting physical and mental fitness throughout the month.
Using her extensive knowledge in the field, Abu Heif will use Seara’s diverse portfolio of high-quality frozen proteins including whole chicken and chicken parts, as well as breaded chicken, seafood, vegetables, potatoes to whip us easy, quick and wholesome recipes suitable for the whole family.
“I’m very excited to be working on this new venture with Seara, a brand that offers great taste and nutrition in each of its products”, said Howeida Abu Heif. “With such a wide portfolio of products, I am looking forward to bringing the joys of preparing quick, healthy and nutritious meals for families in the Arab world, curated specifically for the Holy Month of Ramadan. People are constantly looking for ways to incorporate healthy home-made meals in Ramadan; with Seara they can now get creative with their recipes without compromising on quality”.
Seara has recently launched a diverse portfolio of more than 120 products produced at two local plants in the UAE and KSA, including halal products such as Seara breaded chicken, chicken burgers and beef burgers, minced meats, sausages, meat balls, chicken popcorn, chicken strips, spicy chicken fillet, white fish fillet, breaded shrimps, among a wider variety of options. Through constant innovation, Seara, applies the “Freshly Frozen” technique while freezing foods, which in turn locks in freshness and avoids the loss of vitamins and nutrients during transportation from farm to kitchen & from plant to retail. This ensures that the product preserves its amazing taste and unique blend of flavors.
The complete range of Seara is available in selected stores and supermarkets in the GCC.
About Seara
With more than 60 years of expertise, Seara is a food brand that is completely committed to high quality products, offering a large portfolio in the In-Natura meats and Poultry segments (frozen), as well as prepared and industrialized food solutions. Seara Alimentos, is part of JBS company the global leader in protein-based food production. Seara is present in more than 150 countries (such as China, England, Kuwait, France, Germany, Japan, Saudi Arabia, United States and United Arab Emirates), and it has international certifications for excellence in production, such as BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Certificate for the Agricultural Chain), Swiss Law, ISSO 14001, Halal Certifications, Certificate of Conformity (ESMA Halal National Mark), among others.
About JBS
JBS is global leader in protein-based food production. With a global platform diversified by type of products (poultry, beef and lamb), the Company has over 250,000 team members in production units and offices on all continents, in countries like Brazil, the United States, Canada, the United Kingdom, Australia, and China, among others. In Brazil, JBS is the country’s largest employer, with over 145,000 team members. Worldwide, JBS offers an extensive portfolio of brands recognized for excellence and innovation: Seara, Swift, Pilgrim’s Pride, Moy Park, Primo, and Just Bare, among many others, which find their way every day onto the tables of consumers in 190 countries. The Company is investing in correlated businesses like leather, biodiesel, collagen, personal hygiene and cleaning, natural wrapping, solid waste management solutions, recycling, metallic packaging and transport, with emphasis on the circular economy. JBS conducts its operations allocating priority to high quality and food safety, while adopting the best sustainability and animal welfare practices across its entire value chain and, in March 2021 it assumed the commitment to become Net Zero by 2040. This means that JBS will zero the net balance of its greenhouse gas emissions, reducing the intensity of the direct and indirect emissions and offsetting all residual emissions. JBS was the first global company in the protein sector to take on this commitment, with the intention of feeding people around the world in an increasingly sustainable manner.
