Say hello to a smarter way of shopping! eJaby, an eco-friendly e-commerce marketplace is now available in the UAE. Launched this month, eJaby, an Arabic word for “positive,” is on a mission to help customers shop green and strike gold by offering premium-quality overstock products, including food and beverages and non-food products, at an exceptional value—all while making a positive impact on the environment, as the name suggests!
Sustainability Meets Value
eJaby is more than an e-commerce marketplace. It’s a movement towards smarter, more sustainable shopping. By connecting customers directly with suppliers, eJaby brings top-tier products that are considered overstock due to factors like shelf life, but still maintain exceptional quality and value. The best part? Customers can enjoy premium-quality products that meet renowned standards, all while playing their part in promoting sustainability.
Maxim Haartsen and Menna Shahin are the dynamic co-founders behind eJaby, born from their shared passion for reducing waste and promoting sustainability.
“Maxim and I noticed something we all encounter far too often—perfectly good food being discarded just because it’s approaching its best-before date,” says Menna Shahin, Co-Founder of eJaby. “It’s one of those moments that makes you cringe, knowing the waste could be avoided. That sparked our deeper look into the issue and its environmental impact. We found that in this region alone, food waste from food service and retail reaches a staggering $23 billion annually. On average, that’s 250kg of wasted food per person every year! That’s when we realized—why not turn this problem into an opportunity? And that’s how eJaby came to life, offering both quality and value in every purchase, while helping reduce waste.”
A Positive Impact with Every Purchase
Every time you shop with eJaby, you’re making a difference. It’s shopping that feels good and does good.
“At eJaby, we believe in the power of positive shopping,” says Maxim Haartsen, Co-Founder of eJaby. “We want to make it easy and enjoyable for people to make environmentally-conscious choices. Our platform not only offers great value but also supports a healthier planet. It’s a triple win for consumers, suppliers and the environment!”
Join the eJaby Movement
Ready to start shopping smart and living green? Download the eJaby app today from the Apple or Android stores to start exploring the best value for money on premium-quality products that make a positive impact. Whether stocking up on groceries or looking for something special, eJaby has you covered.
Join the eJaby community today to shop green, make every purchase count and strike gold towards a better future!
For more information, visit ejaby.io and follow on Instagram @ejaby.ae.
