Two Bright New Models Combine Flexibility, Ease of Deployment, and Cost-Effectiveness for a Range of Use Cases, Strengthening the Company’s Expansive Portfolio of Display Offerings
Dubai, United Arab Emirates, Jan. 26, 2026 — Sony’s latest direct-view LED (dvLED) displays the Crystal LED S Series, are mid-market options providing high visibility even in brightenvironments thanks to its brightness, accurate natural color reproduction and low reflectionoptimized for a diverse range of uses in corporate settings, educational institutions, andcommercial facilities. The two thin new models, the ZRD-S12G and ZRD-S15G, feature 800cd/m2 of maximum brightness and a 1.25 and 1.56 mm pixel pitch, respectively. These scalable displays, planned to be available in late spring 2026, serve as a high-quality, cost-consciousoption that addresses the growing needs of customers.
“The new S Series reflects Sony’s dedication to delivering innovative display technology that combines outstanding image quality with versatility and reliability,” said Jobin Joejoe, Managing Director, Sony Middle East & North Africa. “These displays are designed to meet the diverse needs of our customers in the region, offering options that cater to different budgets while maintaining the high standards and consistency our users expect from Sony. We are proud to provide tools that inspire creativity and elevate every visual experience.”
High Impact Images, Even in Brightly Lit Spaces
Featuring an impressive 800 cd/m2 brightness, the Crystal LED S Series also offers the sameAnti-Reflection Surface Technology in Sony’s BH Series of Crystal LED displays. Together, thisenables rich image expression and accurate color reproduction, even in ambient light environments or spaces featuring large windows.
Simplified Installation
The S Series’ thin design promotes ease and flexibility in installation. Boasting a slim cabinetwith a thickness of approximately 45 mm/1.8 inches the models streamline installations and can meet Americans with Disabilities Act (ADA) compliance when combined with appropriate wall mount frames. Additionally, the S Series offers smooth, seamless integration with theNovaStar’s flagship high-end COEX series, MX30 and MX40 Pro controllers. By using NovaStarcontroller, the distance between cabinets and the controller can be extended up to 100m whichwill contribute to installation flexibility.
Engineered for long-term use
The new options also contribute to a reduction in ownership costs, resulting from energy efficient operation – including a cool surface temperature – and low power consumption. Pre-calibrated modules enable precise installation, and ease of service for simplified maintenanceadd durability and flexibility. Additionally, the Crystal LED S Series is equipped with surface protection that helps prevent accidental contact and promote longevity.
Flexible Setup
The Crystal LED S Series is a scalable and modular solution that features a bezel-free design toenable the construction of seamless video walls of various sizes and configurations.
Details on the launch of the Crystal LED S Series will be shared at a later stage.
About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
