| Ideal Standard’s commitment to sustainability and innovation has been recognised with the prestigious German Design Award for its Alu+ thermostatic shower system. Honoured in the category of Excellent Product Design – Bath and Wellness, this accolade reaffirms Ideal Standard’s dedication to responsible and forward-thinking bathroom design.
The German Design Awards set the global benchmark for design excellence, celebrating visionary projects that drive sustainable economic transformation. Every year, leading design experts from around the world assess projects that impress with their visionary ideas and future potential. This year’s focus on circular design underscores the need for resource conservation and long-term durability.
Alu+ is a testament to this approach. Crafted from 84% recycled aluminium and entirely free of chrome and nickel, it integrates advanced water-saving technology. Flow restrictors minimise water consumption to just 8 l/min for the hand shower and 12 l/min for the rain shower, reinforcing Ideal Standard’s dedication to responsible water use.
The German Design Award jury praised Alu+, stating: “The shower system with a shower thermostat impresses with its harmonious blend of sustainable materials and aesthetic design. The use of high-quality, recyclable aluminium, which minimises resource consumption, is particularly noteworthy. Alu+ sets new standards in combining environmental awareness with bathroom comfort.”
The collection was created following Ideal Standard’s EcoLogic approach to sustainable product development – integrating eco-friendly practices at every stage of a product’s lifecycle. This strategy focuses on reducing CO₂ emissions and waste, conserving energy and water, enhancing hygiene, and protecting vulnerable users. Now, as part of the Villeroy & Boch Group’s strong brand portfolio, Ideal Standard will further intensify its commitment to sustainability, aligning even more closely with the group’s broader environmental goals.
Renowned designer and architect Roberto Palomba of Palomba Serafini Associati, who created the Alu+ range, commented, “Now more than ever, designers must adopt an ethical and responsible approach, placing sustainability at the heart of their vision. Environmental stewardship is not optional – it is essential for a more conscious, harmonious, and respectful future for our planet.”
The Alu+ collection extends beyond the thermostatic shower system, featuring beauty bars and additional showering solutions. Later this year, the range will expand further with the introduction of a new selection of taps and an exclusive new colour, set to be unveiled at ISH 2025 in Frankfurt in March.
About Ideal Standard:
Part of Villeroy & Boch Group´s Bathroom & Wellness Division, Ideal Standard is a world-leading brand for high-quality residential, commercial and healthcare bathroom solutions. Its portfolio combines expertly crafted bathroom products including ceramics, taps & fittings, bathing, and furniture and accessories, delivering a holistic range of cross-category solutions.
About Villeroy & Boch Group´s Bathroom & Wellness Division:
The Villeroy & Boch Group is one of the global leaders in premium dining and lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. The Group has more than 12.000 employees and is present in over 125 countries worldwide.
With its strong brand portfolio, the Villeroy & Boch Group’s Bathroom & Wellness Division offers a wide range of sanitary products and fittings for residential and non-residential buildings. The combined portfolio offers consumers, customers, and partners worldwide a broad choice of individual products to complete bathroom solutions. More than 300 engineers in the design and innovation centres in Germany and Italy develop concepts that stand out for their quality, functionality and leading design. |
