Following the huge success of launching the “Activist Maker’s Workshop” stores in KSA and Dubai, iconic beauty brand, The Body Shop, is rolling up its sleeves again this February to unveil two new flagship stores in Abu Dhabi (Al Fursan Mall) and Sharjah (Rahmania Mall). The new ‘Activist Maker’s Workshop’ stores are part of huge expansion plans across the region that will encourage residents of these areas to explore products and discover how, together, we can fight for a fairer and more beautiful world.
The Body Shop’s new Activist Maker’s Workshop stores are place for play and discovery, where shoppers can immerse themselves in the brand and get inspired by their legendary beauty products and ethical purpose. Find out what makes this new concept store a truly unique experience.
SUSTAINABLE STORE FIXTURES
The Body Shop is going back to its roots and continues its passion of being forward thinking and environmentally progressive. The stores have been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimize its environmental footprint. Examples include a metal facade constructed in aluminium, which requires less energy production than other materials and is infinitely recyclable. The store also boasts worktop surfaces that are manufactured from 100% recycled material destined for landfill.
REFILL STATION
The refill station is a key part of The Body Shop’s on-going retail strategy globally. Customers will be able to purchase refills for an assortment of The Body Shop’s body and hair care products in re-usable aluminium bottles. The Body Shop’s ambition is for over 500 stores across the world to offer refill within the next 2 years. Scan the barcode to take a pledge today and join the REFILL REVOLUTION.
MOST LOVED PRODUCTS
Pick up The Body Shop’s most-loved products from the bestsellers’ bays, featuring an edit of head-to-toe heroes loved by customers around the world. Led by single ingredients – many of them sourced through the brand’s Community Fair Trade programme – ranges like Tea Tree, Ginger and Hemp have become favourites for their hardworking formulas. The Body Shop’s all female, friendly staff are on-hand to offer demonstrations, tailored tips and new ways to experience these iconic products.
ACTIVISM HUB
The new store also features an activism hub where people can discover the brand’s activist roots as well as campaign for social change around issues ranging from gender equality to fighting cosmetic animal testing. Customers can also find out how they can get involved and take a stand with The Body Shop’s global and local collective of fearless activists.
GIFTING STATION
Thanks to the gifting station, there are endless ways to make the perfect present as special as your special someone. Get creative and personalise gifts with stamps, ribbons and recyclable paper to treat your loved ones to something truly unique. You can even personalise your refillable bottle with stickers from the gifting station!
A TEAM OF ACTIVISTS
As always, The Body Shop’s friendly, knowledgeable Activist Maker’s Workshop store teams will be on-hand to help shoppers experience and play with products like never before. This all female team will be happy to offer expert advice, personalised makeovers and body care, skincare and haircare experiential demonstrations. And, if you want to, they’ll also be excited to share and engage in activity around The Body Shop’s recent campaigns, the environment, social justice and how we can create and fight for a fairer and more beautiful world.
ABOUT THE BODY SHOP INTERNATIONAL
Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand and a certified B Corp. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care and make-up produced ethically and sustainably. Having pioneered the philosophy that business can be a force for good, this ethos is still the brand’s driving force. The Body Shop operates about 3,000 retail locations in more than 70 countries. Along with Aesop, Avon and Natura, The Body Shop is part of Natura &Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. The four companies that form the group are committed to generating positive economic, social and environmental impact.
About Kamal Osman Jamjoom Group:
Kamal Osman Jamjoom Group is the Head Franchise Partner in the Saudi West Region & Morocco, with more than 130 The Body Shop stores. Established in 1987, the Kamal Osman Jamjoom Group started its business operations with one of the earliest The Body Shop franchises in Jeddah, KSA & Morocco. Since then, the Group has evolved to become a leading independent brand owner as well as a trusted long-term franchise partner. Today, the Group has 696 stores, employing about 3,200 professionals representing a global mix of 50 nationalities working across seven countries.
