Dubai, UAE: The Trade Desk, the world’s leading independent advertising technology company, today announced a strategic partnership with AiOO, a programmatic technology platform for digital out-of-home (DOOH) and retail media. For the first time, media buyers can access AiOO’s digital-out-home and retail media inventory in the Middle East region via The Trade Desk’s omnichannel demand-side platform.
“In a region defined by world-class physical infrastructure and a rapidly evolving retail landscape, it’s never been more important for brands to connect digital precision and the physical world for their advertising campaigns,” said Terry Kane, Managing Director, Middle East & Africa, The Trade Desk. “We’re entering an exciting new era where the industry is embracing the benefits of data-driven advertising with more transparent measurement outcomes. Our partnership with AiOO strengthens access to premium DOOH and retail media inventory across the region, with improved transparency, measurement and performance outcomes for advertisers.”
The partnership with AiOO further expands The Trade Desk’s programmatic reach in MENA and underscores its commitment to unlock the region’s premium inventory and enable advertisers to reach audiences at scale through data-driven decisions with the precision and transparency they now demand. Advertisers using The Trade Desk’s platform can now target high-value audiences across AiOO’s vast inventory of digital-out-of-home and retail media.
“Our integration with The Trade Desk represents a meaningful step forward for programmatic out-of-home and retail media,” said Hammad Benjelloun, CEO of AiOO. “For the first time, media buyers can activate real-time audience intelligence directly within their DSP workflows, bringing the precision, accountability, and performance logic of digital programmatic into physical spaces. This is a key milestone in making OOH media measurable, predictable, and repeatable at scale.”
