AVIAREPS to serve as the destination marketing representative for the Uganda Tourism Board (UTB) in the Middle East
Dubai, United Arab Emirates, The Uganda Tourism Board (UTB) is expanding its presence in the Middle East market with AVIAREPS, the leading marketing and communication agency with its experts in developing and shaping international tourism demand and spending. The representation came into effect since April 2021 and will optimize the local expertise and knowledge of AVIAREPS to perform marketing and PR activities in the Gulf countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
Uganda, known as ‘The Pearl of Africa’, is a reservoir of natural beauty and wildlife – home to half of the world’s remaining mountain gorilla population, the tallest mountain range in Africa, the world’s longest river the largest lake in Africa. Nile River cruises, luxury eco-lodges, primate safaris, canoeing, majestic waterfalls and national parks is among the many things it has to offer the visitors.
Lilly Ajarova, Uganda Tourism Board Chief Executive Officer, said, “We are delighted to partner with AVIAREPS for Uganda’s representation in the Middle East. We are optimistic that this partnership will help us achieve our objectives of increasing visitors from the Middle East to Uganda and increasing awareness of Uganda as a travel destination. The Pearl of Africa awaits for this market to witness the country’s rich culture and habitat in an immersive experience”.
Through targeted marketing, AVIAREPS will support Uganda’s goal of raising the country’s awareness as a year-round travel destination for visitors from the Gulf Countries for an immersive experience and promoting the tourist attractions.
“We are honored to have Uganda on board and trusting us to represent them in the Gulf region. We are excited and looking forward to promoting their vision of safety, sustainability, and environmental protection. ‘The Pearl of Africa’ has so much to offer, and we ensure that by utilizing our local knowledge and strong trade connections, we will achieve the goals together,” said Glenn Johnston, Vice President Middle East and Global Public Affairs.
For the remainder of 2021, a variety of marketing and promotional efforts, including campaigns centered on nature, family activities, luxury, and cultural experiences, are expected to be implemented.
About Uganda:
Known as the “Pearl of Africa,” Uganda is located in East Africa and offers some of the continent’s most diverse wildlife viewing, dramatic landscapes, and immersive cultural experiences and warm people and hospitality. Uganda is home to more than half the world’s population of endangered mountain gorillas, and trekking to observe these gentle giants in Bwindi Impenetrable Forest is one of the world’s top bucket list travel activities. Safari opportunities abound in savanna, forest, and wetland settings throughout 10 national parks, where visitors can come face to face with “The Big Five” – lion, leopard, rhino, elephant, and buffalo – as well as giraffe, zebra, chimpanzee, hippopotamus, crocodile, and more than half of all bird species found in Africa. Among Uganda’s extraordinary natural attractions are the snow-capped Rwenzori Mountains; expansive Lake Victoria, which forms the source of the Nile River; and Murchison Falls National Park.
