LEGO® Certified Stores Middle East, in partnership with Majid Al Futtaim Lifestyle, proudly introduces the inaugural LEGO Certified AFOL Community in the region. This community shines a spotlight on the remarkable universe of Adult Fans of LEGO (AFOLs), who hail from every corner of the globe, breathing life into intricate designs that push the boundaries of artistry and innovation.
Step into the realm of AFOLs, where ages fade into the background, and a shared passion for the iconic interlocking bricks unites a community that transcends professions, cultures, and backgrounds. The curtain rises on a world where architectural marvels, cinematic wonders, and captivating masterpieces come alive, sculpted by the hands of aficionados who find solace and inspiration in the art of building.
As the first of its kind in the region, LEGO Certified Stores Middle East is proud to unveil the LEGO Stores Community, a haven crafted by fans for fans. The allure of LEGO for adults is more than just nostalgia; it’s a gateway to a realm of self-expression, where stress melts away, and creativity flourishes. A recent ‘Play Well Report’ unveiled by LEGO uncovered a universal truth: 93% of adults seek respite from the pressures of life, with over 80% on a quest for fresh avenues of relaxation. Amid these revelations, LEGO emerges as the remedy, with 83% of UAE adults finding solace in its embrace, escaping the mundane and enriching their creativity and focus.
For decades, the AFOL movement has surged across the world, birthing communities, events, and inspiration-rich media channels. Now, in a groundbreaking collaboration, LEGO Certified Stores Middle East joins forces with the AFOL community to orchestrate collaborative events, led by the AFOL Community Lead and a dedicated team of ‘Brick Buddies’.
Dubai’s AFOL’s are not alone, with flourishing global communities and even superstars being self-proclaimed AFOL’s, including Ed Sheeran, who found solace in Pirates of the Caribbean tales, to Chris Pratt’s narrative-driven adventures in minifigure realms, the star-studded lineup includes the likes of Daniel Radcliffe, Orlando Bloom, Anna Kendrick, Trey Parker, and the illustrious David Beckham.
With over a hundred products in the LEGO sets for Adults collection, the journey beckons every enthusiast. From movie magic to architectural marvels, the universe of possibilities unfolds. Explore your passions anew, embarking on a creative odyssey that transcends the limits of imagination.
To embark on this adventure or learn more about the LEGO Stores Community, connect with the Brick Buddies across any LEGO Certified Store in the UAE or visit lego.yellowblocks.me.
About Majid Al Futtaim:
Founded in 1992, Majid Al Futtaim is a diversified lifestyle conglomerate spanning 16 countries across the Middle East, Africa and Asia. The company employs 46,000 people representing 114 nationalities and welcomes 600 million customers to its shopping malls, communities, retail and entertainment destinations each year.
With owned assets valued at US$18 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately-held corporates in the region. The company is committed to becoming Net Positive in water and carbon by 2040.
Majid Al Futtaim Lifestyle is home to world-class fashion and retail brands with more than 65 stores across the MENA region. As the retail partner of choice for some of the most desirable brands, Majid Al Futtaim Lifestyle holds exclusive licensing rights across the region for names such as Lululemon, Lego, Abercrombie & Fitch, Hollister, AllSaints, Crate & Barrel, CB2, Shiseido, Poltrona Frau, Ceccotti Collezioni and THAT, a Majid Al Futtaim multi brand concept store and app. The Company currently boasts 18 online platforms and continues to strengthen its position as a market leader through its exceptional omnichannel customer experience offering.
LEGO® is the world-renowned line of construction toys – interlocking plastic bricks. Transitioned from a carpenter’s workshop to a global enterprise. Products have gone extensive development but the foundation remains the same – the LEGO brick that has been named the “toy of the century” twice. LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future – experiencing the endless human possibility.
Majid Al Futtaim Lifestyle operates 10 LEGO® Certified Stores and four digital platforms across UAE, Kuwait, Qatar and Bahrain. LEGO® Certified Stores is dedicated to delivering the ultimate LEGO® shopping experience through the LEGO® Catalogue.
